FAQs#
General#
What is Consumer Data?#
- Consumer data includes a wide range of information about individuals and households. Some key aspects:
Demographic data includes age, gender, marital status, income levels, educations, occupations
Geographic Data including addresses, postal code, geographic coordinates, county, census tract, census block
Lifestyle and interest: including lifestyle choices, interests, hobbies, and references
Purchase Behavior: related to purchasing behavior such as product references, shopping habit, brand loyalty
Online Behavior including website visits, online purchases, and digital interaction
Household data including number of people in household, owner/renter status, household income,
Email address and contact info including email address, phone number, and postal address of individuals
How often is Consumer Data updated?#
Consumer data is updated Monthly
What data sources does Consumer Data use?#
Data comes from different sources
Publicly available data: data that individual voluntarily make publics on personal websites, blogs, and professional platforms
Data Partnerships: Establish partnerships with other data providers to access and integrate additional data
Public records including birth and death records, marriage and divorce records, property records…
Specific#
I am trying to download the list and each time it is a blank file.#
When you opened the excel file from your link, did you go to the bottom of the excel page, the tab with the file# should be there when you open it.
What’s the difference between a consumer and walk sequence file?#
Consumer file is a compiled list, with names so you do not target each and every residence as you would with a wss file.
How is the data compiled?#
From many sources, including warranties, surveys etc.
How often is the consumer file updated?#
Monthly
Why does the cost go up on certain selects?#
This information is overlaid to the file from other info which we have to pay royalties on.
Why does my mail piece mail show my late spouse?#
Their Social Security record may not have been processed as deceased, or there may still be utilities, property, etc. registered under their name.
Why am I receiving mail in my children’s name?#
If at some point they registered anything using your address it would be in the system if there was not a change of address put through.
Why am I receiving mail in my underage child’s name?#
This should not happen, however if a relative purchased a gift & registered it under the child’s with your address, we would not know it is a child.