Data Layout#
Introduction#
Melissa offers the most extensive nationwide assortment of consumer data available, including household, demographic, purchasing, and lifestyle information. Data is for over 247 million U.S. households with more than 300 fields. The database is updated monthly with 1000s of fresh records.
Consumer 1#
Sample File#
Click here to download the sample file.
Layout and Definitions#
Grouping |
Column Name |
Type |
Definition |
|---|---|---|---|
Address |
MelissaAddressKey |
bigint |
10-digit unique key assigned to each address. |
BaseMelissaAddressKey |
bigint |
Displays the parent Melissa Address Key of an address if it is a part of or within a building. Ex. Apartment |
|
People |
TitlePrefixInd |
varchar(1) |
Title prefix Ex. “Mr.” |
FirstName |
varchar(30) |
First name |
|
MiddleNameInitial |
varchar(1) |
Middle name initial |
|
LastName |
varchar(30) |
Last name |
|
FullName |
varchar(61) |
Full Name |
|
NameSuffix |
varchar(20) |
Name suffix EX. “Jr.”, “III” |
|
Address |
AddressLine |
varchar(75) |
Address line |
Suite |
varchar(20) |
Suite |
|
City |
varchar(28) |
City |
|
State |
varchar(2) |
State |
|
ZIPCode |
varchar(5) |
ZIP Code |
|
Plus4 |
varchar(4) |
Plus 4 |
|
DeliveryPoint |
varchar(2) |
A specific location where mail is delivered to an individual or entity. It is a precise point of delivery for a particular address. |
|
AddressKey |
varchar(11) |
Address key is a combination of a location’s ZIPCode + Plus4 + DeliveryPoint |
|
ResultCodes |
varchar(100) |
Melissa result codes |
|
AddressStreetNumber |
varchar(10) |
Address street number. Ex. ‘6450’ |
|
AddressDirectionPrefix |
varchar(5) |
Address directional prefix. Ex. ‘e’ |
|
AddressStreetName |
varchar(28) |
Street name. Ex. ‘Side’ |
|
AddressStreetSuffix |
varchar(10) |
Suffix of address. Ex. ‘Dr’ |
|
AddressDirectionSuffix |
varchar(5) |
Address directional suffix. Ex. ‘Ne’ |
|
AddressSuiteName |
varchar(10) |
Suite. Ex. ‘Apt’ |
|
AddressSuiteNumber |
varchar(8) |
Address suite number. Ex. ‘Q’ |
|
AddressTypeInd |
varchar(1) |
Address type indicator |
|
AddressType |
char(1) |
Address type. Ex. P.O.Box or residential address |
|
RBDI |
char(1) |
Business/residential indication |
|
WalkSequencenumber |
varchar(4) |
Walk sequence. It is used by mail carriers to mark the mailing sequence of their deliveries. |
|
CarrierRoute |
varchar(4) |
The carrier route for the location address assigned by the USPS. |
|
FIPSCode |
varchar(5) |
The FIPSCode indicates the location of the address at both the state and county level. |
|
FIPSMCDCode |
varchar(5) |
A unique identifier for each Minor Civil Division (MCD) or other county subdivisions in the U.S. MCDs are legal entities that are subdivisions of county or county equivalents other than incorporated places and are established by appropriate state or local governmental authorities and recognized by the Census Bureau as a primary county division. |
|
Geo |
PlaceCode |
varchar(7) |
Place identifier represented as State FIPS (2) + PlaceFIPS (5) |
Latitude |
decimal(18,6) |
The latitude in decimal degrees using the WGS84 datum for the address. |
|
Longitude |
decimal(18,6) |
The longitude in decimal degrees using the WGS84 datum for the address. |
|
CensusKey |
varchar(16) |
Census key is a 16-character key combination of the state FIPS code + county FIPS code + tract number + block number + block suffix. The Census key was created by the US Government to correctly identify, classify, and pull statistical data from areas across the United States. |
|
CBSACode |
varchar(5) |
Core based statistical areas (CBSAs) may be either metropolitan statistical areas or micropolitan statistical areas. |
|
People1Demographic |
OccupationCode1 |
varchar(1) |
Indicates the occupation of the 1st individual in the household. |
GenderCode |
varchar(1) |
Gender |
|
ContactAgeGroup |
varchar(2) |
Contact age group |
|
BirthYear1 |
varchar(4) |
Indicates the year of the date of birth from the 1st individual in the household. |
|
BirthMonth1 |
varchar(2) |
Indicates the month of the date of birth from the 1st individual in the household. |
|
BirthDay1 |
varchar(2) |
Indicates the day of the date of birth from the 1st individual in the household. |
|
Gender1 |
varchar(1) |
Indicates the gender of the 1st ranked person in the household. The ranking is based on a series of InfoBase ranking rules. |
|
PoliticalPartyCode1 |
varchar(1) |
Indicates the political party of the 1st individual for voting purposes. |
|
EducationCode1 |
varchar(1) |
Indicates the highest known education of the 1st ranked person in the household. The ranking is based on a series of InfoBase ranking rules. |
|
Phone |
PhoneNumber |
varchar(10) |
Phone number |
PhonePresenceInd |
varchar(1) |
Phone presence indicator |
|
varchar(450) |
|||
EmailResultLevel |
int |
EmailResultLevel |
|
eMailAppendAvailableInd |
varchar(1) |
Email append available indicator |
|
Household |
AgeLessthan1Ind |
varchar(1) |
Indicates the presence of children less than age 1 in the household. |
Age1Ind |
varchar(1) |
Indicates the presence of children age 1 in the household. |
|
Age2Ind |
varchar(1) |
Indicates the presence of children age 2 in the household. |
|
Age3Ind |
varchar(1) |
Indicates the presence of children age 3 in the household. |
|
Age4Ind |
varchar(1) |
Indicates the presence of children age 4 in the household. |
|
Age5Ind |
varchar(1) |
Indicates the presence of children age 5 in the household. |
|
Age6Ind |
varchar(1) |
Indicates the presence of children age 6 in the household. |
|
Age7Ind |
varchar(1) |
Indicates the presence of children age 7 in the household. |
|
Age8Ind |
varchar(1) |
Indicates the presence of children age 8 in the household. |
|
Age9Ind |
varchar(1) |
Indicates the presence of children age 9 in the household. |
|
Age10Ind |
varchar(1) |
Indicates the presence of children age 10 in the household. |
|
Age11Ind |
varchar(1) |
Indicates the presence of children age 11 in the household. |
|
Age12Ind |
varchar(1) |
Indicates the presence of children age 12 in the household. |
|
Age13Ind |
varchar(1) |
Indicates the presence of children age 13 in the household. |
|
Age14Ind |
varchar(1) |
Indicates the presence of children age 14 in the household. |
|
Age15Ind |
varchar(1) |
Indicates the presence of children age 15 in the household. |
|
Age16Ind |
varchar(1) |
Indicates the presence of children age 16 in the household. |
|
Age17Ind |
varchar(1) |
Indicates the presence of children age 17 in the household. |
|
Age18Ind |
varchar(1) |
Indicates the presence of children age 18 in the household. |
|
SupportsChildrensInd |
varchar(1) |
Indicates that the household financially supports children’s causes. |
|
NumberOfChildrenCode |
varchar(1) |
Indicates the known number of children in the household. |
|
PresenceOfChildrenInd |
varchar(1) |
Indicates the presence of children in the household. |
|
NumberOfAdultsCode |
varchar(1) |
Indicates the known number of adults (18+) living in the household. |
|
HouseholdSizeCode |
varchar(1) |
Indicates the known number of known people in the household, both adults and children. Household size is a sum of number of adults and number of children, with the exception of a small percentage of household size (0.04%) that will not sum to number of adults + number of children. |
|
EstimatedHomeMarketValueCode |
varchar(1) |
Indicates the estimated market value of the home, in ranges. This home market value element is built with multiple sources of household level source data (91%) and with multiple sources of geographical data (9%). |
|
HomeOwnerRenterCode |
varchar(1) |
Indicates whether a household is owner or renter occupied. |
|
IncomeEstimatedHousehold |
varchar(1) |
Indicates the estimated household income in higher ranges |
|
HouseholdAgeCode |
varchar(1) |
Internal data will replace when data is found and explained |
|
Age0to2MaleInd |
varchar(1) |
Indicates the presence of male children age 0 to 2 in the household. |
|
Age0to2FemaleInd |
varchar(1) |
Indicates the presence of female children age 0 to 2 in the household. |
|
Age0to2UnknownGenderInd |
varchar(1) |
Indicates the presence of children of unknown gender(s) age 0 to 2 in the household. |
|
Age3to5MaleInd |
varchar(1) |
Indicates the presence of male children age 3 to 5 in the household. |
|
Age3to5FemaleInd |
varchar(1) |
Indicates the presence of female children age 3 to 5 in the household. |
|
Age3to5UnknownGenderInd |
varchar(1) |
Indicates the presence of children of unknown gender(s) age 3 to 5 in the household. |
|
Age6to10MaleInd |
varchar(1) |
Indicates the presence of male children age 6 to 10 in the household. |
|
Age6to10FemaleInd |
varchar(1) |
Indicates the presence of female children age 6 to 10 in the household. |
|
Age6to10UnknownGenderInd |
varchar(1) |
Indicates the presence of children of unknown gender(s) age 6 to 10 in the household. |
|
Age11to15MaleInd |
varchar(1) |
Indicates the presence of male children age 11 to 15 in the household. |
|
Age11to15FemaleInd |
varchar(1) |
Indicates the presence of female children age 11 to 15 in the household. |
|
Age11to15UnknownGenderInd |
varchar(1) |
Indicates the presence of children of unknown gender(s) age 11 to 15 in the household. |
|
Age16to17MaleInd |
varchar(1) |
Indicates the presence of male children age 16 to 17 in the household. |
|
Age16to17FemaleInd |
varchar(1) |
Indicates the presence of female children age 16 to 17 in the household. |
|
Age16to17UnknownGenderInd |
varchar(1) |
Indicates the presence of children of unknown gender(s) age 16 to 17 in the household. |
|
Age18to24MaleInd |
varchar(1) |
Indicates the presence of males aged 18 to 24 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age18to24FemaleInd |
varchar(1) |
Indicates the presence of females aged 18 to 24 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age18to24UnknownGenderInd |
varchar(1) |
Indicates the presence of people with an unknown gender aged 18 to 24 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age25to34MaleInd |
varchar(1) |
Indicates the presence of males aged 25 to 34 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age25to34FemaleInd |
varchar(1) |
Indicates the presence of females aged 25 to 34 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age25to34UnknownGenderInd |
varchar(1) |
Indicates the presence of people of unknown gender aged 25 to 34 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age35to44MaleInd |
varchar(1) |
Indicates the presence of males aged 35 to 44 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age35to44FemaleInd |
varchar(1) |
Indicates the presence of females aged 35 to 44 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age35to44UnknownGenderInd |
varchar(1) |
Indicates the presence of people of unknown gender aged 35 to 44 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age45to54MaleInd |
varchar(1) |
Indicates the presence of males aged 45 to 54 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age45to54FemaleInd |
varchar(1) |
Indicates the presence of females aged 45 to 54 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age45to54UnknownGenderInd |
varchar(1) |
Indicates the presence of people of unknown gender aged 45 to 54 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age55to64MaleInd |
varchar(1) |
Indicates the presence of males aged 55 to 64 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age55to64FemaleInd |
varchar(1) |
Indicates the presence of females aged 55 to 64 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age55to64UnknownGenderInd |
varchar(1) |
Indicates the presence of people of unknown gender aged 55 to 64 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age65to74MaleInd |
varchar(1) |
Indicates the presence of males aged 65 to 74 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age65to74FemaleInd |
varchar(1) |
Indicates the presence of females aged 65 to 74 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age65to74UnknownGenderInd |
varchar(1) |
Indicates the presence of people of unknown gender aged 65 to 74 in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age75MaleInd |
varchar(1) |
Indicates the presence of males aged 75 plus in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age75FemaleInd |
varchar(1) |
Indicates the presence of females aged 75 plus in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
Age75UnknownGenderInd |
varchar(1) |
Indicates the presence of people of unknown gender aged 75 plus in the household. See also 7600 adult age ranges 100%, which uses models and ZIP Code 9 and ZIP Code data to extend the coverage up to 100%. |
|
YoungAdultinHouseholdInd |
varchar(1) |
Indicates that there is a young adult in the household where another adult is identified as the 1st individual. (Young adult is ages 18 to 25.) |
|
GenerationsInHouseholdCount |
varchar(1) |
Indicates the number of family generations in a household. |
|
SeniorAdultInHouseholdInd |
varchar(1) |
If in the household there is a person over age 55 and a person over age 25, and there is at least 18 years difference between them, then turn on ‘senior in household’. |
|
HomeLengthofResidenceCode |
varchar(2) |
Indicates the years a household has lived at their address. The length of residence can apply to renters as well as homeowners. |
|
CensusMedianHomeValue |
varchar(5) |
The median home value of specified owner-occupied housing units (in hundreds of us dollars). |
|
CensusMedianHouseholdIncome |
varchar(5) |
Census median household income |
|
Property |
DwellingTypeCode |
varchar(1) |
Indicates if more than one family lives at a particular address. |
AdvantageDwellingTypeInd |
varchar(1) |
Internal Data Will replace when data is found and explained |
|
HomeYearBuiltCode |
varchar(1) |
Indicates the year the home was built in ranges. |
|
HomePropertyTypeCode |
varchar(1) |
Indicates the type of property. |
|
HomePurchaseDate |
varchar(6) |
Indicates both the year and month of purchase where available. |
|
NewToBuildIndicator |
varchar(1) |
New to build indicator |
|
HomeLotSquareFootageRangesCode |
varchar(1) |
Indicates the size of the home lot in ranged square footage. |
|
HomePurchaseAmountRangesCode |
varchar(1) |
Indicates the purchase amount of the home in ranges. |
|
HomePropertyTypeDetailCode |
varchar(1) |
Indicates the specific kind of home. |
|
HomeLTVEstimatedRangesCode |
varchar(1) |
Loan-to-value (LTV) ratio expresses the amount of total loans (current and historical) as a percentage of home market value. |
|
HomeLTVEstimatedActualCode |
varchar(3) |
Loan-to-value (LTV) ratio expresses the amount of total loans (current and historical) as a percentage of home market value. |
|
MISC |
MailOrderDonorInd |
varchar(1) |
The Household has made a donation via mail in the last 24 months. |
LotCarrierlineOfTravelCode |
varchar(5) |
Lot carrier line of travel code |
|
FileDate |
varchar(6) |
File date |
|
CompanyId |
varchar(5) |
ID of company |
|
IndividualId |
varchar(5) |
Id of an Individual |
|
ConfidenceUseCode |
varchar(1) |
Confidence use code |
|
SupportsCharitableInd |
varchar(1) |
Indicates that the household financially supports charitable causes. |
|
SupportsAnimalWelfareInd |
varchar(1) |
Indicates that the household financially supports animal welfare causes. |
|
SupportsArtsOrCulturalInd |
varchar(1) |
Indicates that the household financially supports arts or cultural causes. |
|
SupportsEnvironmentOrWildlifeInd |
varchar(1) |
Indicates that the household financially supports environment or wildlife causes. |
|
SupportsHealthInd |
varchar(1) |
Indicates that the household financially supports health-related causes. |
|
SupportsInternationalAidInd |
varchar(1) |
Indicates that the household financially supports international aid-related causes. |
|
SupportsPoliticalInd |
varchar(1) |
Indicates that the household financially supports political causes. |
|
SupportsPoliticalConservativeInd |
varchar(1) |
Indicates that the household financially supports conservative political causes. |
|
SupportsPoliticalLiberalInd |
varchar(1) |
Indicates that the household financially supports liberal political causes. |
|
SupportsReligiousInd |
varchar(1) |
Indicates that the household financially supports religious causes. |
|
SupportsVeteransInd |
varchar(1) |
Indicates that the household financially supports veteran-related causes. |
|
AfricanAmericanProfessionals |
varchar(1) |
African American professionals |
|
BusinessOwnerCode |
varchar(1) |
Indicates the type of business owned by someone in the household. |
|
SingleParentInd |
varchar(1) |
Indicates that a single parent exists in the household. |
|
VeteranInd |
varchar(1) |
Indicates that a veteran exists in the household. |
|
OccupationDetailInputIndividualCode |
varchar(4) |
Indicates the detailed occupation of the input individual’s name appearing on the customer’s file. The values are the aggregate of the “overall”. Data inconsistency may be seen between this element and the other occupation elements due to differing sources. |
|
InferredHouseholdRankCode |
varchar(1) |
Indicates the inferred household rank of the individual. |
|
VehicleNewUsedInd1 |
varchar(1) |
Indicates whether the first car is used or new. |
|
VehicleNewUsedInd2 |
varchar(1) |
Indicates whether the second car is used or new. |
|
GreenLivingInd |
varchar(1) |
Green Living represents households that are living environmentally friendly. |
|
AgeinTwoYearIncrInputIndReseller |
varchar(2) |
Indicates the age of the person ranked 1st in the household, based on a series of InfoBase ranking rules. |
|
SmallOfficeHouseholdInd |
varchar(1) |
Indicates there is a small office located in the household. |
|
TruckOwnerInd |
varchar(1) |
Someone in the household has indicated that they own a truck. This does not include SUVs. |
|
InvestmentPropertiesOwnedEstimated |
varchar(3) |
Indicates the estimated number of housing investment properties owned by the Household. |
|
NetWorthCode |
varchar(1) |
Networth of the Individual. |
|
WorkingWomanInd |
varchar(1) |
Indicates that a working woman is present in the household. There is a female in household with an occupation status not equal to Homemaker or retired. The absence of a positive indicator in this field does NOT indicate there is not a working woman in the household, only that the information was not available. |
|
BankCardHolderInd |
varchar(1) |
Indicates possession of VISA or Mastercard bankcard(s) in a household. |
|
GasDepartmentRetailCardHolderInd |
varchar(1) |
Indicates possession of gas, department store, or retail store credit card(s) in a household. A department store card is like JCPenney, Sears, or Montgomery Ward. A retail card is like Home Depot, Victoria Secret, or Best Buy. |
|
TravelAndEntCardHolderInd |
varchar(1) |
Indicates possession of travel and entertainment credit card(s) in a household. Travel and entertainment cards are generally used to pay for hotel, airline, and other business related expenses. |
|
CreditCardHolderUnknownTypeInd |
varchar(1) |
Indicates possession of credit card(s) of unknown type in a household. |
|
PremiumCardHolderInd |
varchar(1) |
Indicates possession of premium credit card(s) in a household. Premium credit cards would be Gold or Platinum level. |
|
UpscaleDeptStoreCardHolderInd |
varchar(1) |
Indicates possession of upscale department store credit card(s) in a household. Upscale department store credit cards would be high-end stores like Nordstrom or Neiman Marcus. |
|
OccupationInputIndividualCode |
varchar(1) |
Indicates the occupation of the input individual’s name appearing on the customer’s file. |
|
InfoBasePositiveMatchInd |
varchar(1) |
InfoBase positive match indicator |
|
OverallMatchInd |
varchar(1) |
Overall match indicator |
|
OwnerRenterCode |
varchar(1) |
Indicates whether a household is owner or renter occupied. |
|
CatOwnerInd |
varchar(1) |
Someone in the household has an interest in owning a cat or actually owns a cat. |
|
DogOwnerInd |
varchar(1) |
Someone in the household has an interest in owning a dog or actually owns a dog. |
|
OtherPetOnwerInd |
varchar(1) |
Someone in the household has an interest in owning a pet other than a dog or cat, or they actually own an other pet. (i.e. hamster, rabbit, bird, fish, etc.) |
|
MaritalStatus |
varchar(1) |
Indicates whether anyone in the household is married. |
|
MailOrderResponderInd |
varchar(1) |
Household has responded to a piece of collateral via mail in the last 24 months. |
|
SupportsOtherInd |
varchar(1) |
Indicates that the household financially supports other community causes. |
|
CongressionalDistrictCode |
varchar(2) |
Identifies the 435 geographic areas within the United States served by a member of the U.S. House of Representatives. CDs are typically built from Census blocks. Use with State FIPS code for unique identifier. |
|
MotorcycleOwnerInd |
varchar(1) |
Someone in the household has indicated that they own a motorcycle. |
|
RecreationalVehicleInd |
varchar(1) |
Someone in the household has indicated that they own a recreational vehicle (RV). |
|
PoliticalPartyInputIndividualCode |
varchar(1) |
Indicates the political party associated with the person for voting purposes. |
|
BaseRecordVerificationDate |
varchar(5) |
Indicates when the last name was most recently verified at that address. (Year and quarter) |
|
NumberofSources |
varchar(2) |
Number of sources |
|
VehicleNewCarBuyer |
varchar(1) |
Indicates a history of new car buying in the household. This data cannot personally identify an individual’s vehicle. |
|
VehicleKnownOwnedNumber |
varchar(1) |
Indicates the total number of vehicles owned in the household. |
|
VehicleDominantLifestyleCode |
varchar(1) |
Determines the style of the car: sports, luxury, etc. |
|
CreditCardUserInd |
varchar(1) |
Indicates households that have indicated credit card ownership. |
|
CRAIncomeClassificationCode |
varchar(1) |
Community reinvestment act CRA income classification code |
|
EducationInputIndividualCount |
varchar(1) |
Indicates the highest known education of the person. |
|
CollegeGraduateInd |
varchar(1) |
Indicates whether the person is a college graduate or not. |
|
PrecisionLevelCode |
varchar(1) |
Indicates the precision of the data appended: Household, Household Inferred, ZIP Code +4 or ZIP Code |
|
WirelessProductBuyerInd |
varchar(1) |
Indicates if anyone in the household purchases wireless products. |
|
FashionInd |
varchar(1) |
Someone in the household has an interest in fashion. They are interested in the latest styles and trends of the fashion world. |
|
HistoyMilitaryInd |
varchar(1) |
Someone in the household has an interest in history / military. |
|
CelebritiesInd |
varchar(1) |
Someone in the household has an interest in Celebrities and their lives. |
|
CurrentAffairsPoliticsInd |
varchar(1) |
Someone in the household has an interest in current affairs / politics. |
|
TheaterPerformingArtsInd |
varchar(1) |
Someone in the household has an interest in the theater / performing arts. |
|
CommunityCharitiesInd |
varchar(1) |
Someone in the household has an interest in their community and/or charitable organizations. |
|
ReligiousInspirationalInd |
varchar(1) |
Someone in the household has an interest in religion / inspirational. |
|
ScienceSpaceInd |
varchar(1) |
Someone in the household has an interest in science / space. |
|
StrangeandUnusualInd |
varchar(1) |
Someone in the household has an interest in the strange and unusual. This element refers to interest in the odd, abnormal, weird, supernatural, paranormal, etc. |
|
CareerImprovementInd |
varchar(1) |
Someone in the household has an interest in Career Improvement. |
|
ArtsInd |
varchar(1) |
Someone in the household has an interest in fine arts, such as painting, sculpting, filming, architecture, literature, or textiles. |
|
ReadingGeneralInd |
varchar(1) |
Someone in the household has a general interest in reading. |
|
ReadingBestSellersInd |
varchar(1) |
Someone in the household has an interest in reading best sellers. |
|
ReadingReligiousInspirationalInd |
varchar(1) |
Someone in the household has an interest in reading religious / inspirational items. |
|
ReadingScienceFictionInd |
varchar(1) |
Someone in the household has an interest in reading science fiction. |
|
ReadingMagazinesInd |
varchar(1) |
Someone in the household has an interest in reading magazines. |
|
ReadingAudioBooksInd |
varchar(1) |
Someone in the household has an interest in listening to audio books. |
|
CookingGeneralInd |
varchar(1) |
Someone in the household has a general interest in cooking. |
|
CookingGourmetInd |
varchar(1) |
Someone in the household has an interest in gourmet cooking. |
|
CookingLowFatInd |
varchar(1) |
Someone in the household has an interest in low fat cooking. |
|
FoodsVegetarianInd |
varchar(1) |
Someone in the household has an interest in vegetarian food. |
|
FoodsNaturalInd |
varchar(1) |
Someone in the household has an interest in natural or organic foods. |
|
TravelDomesticInd |
varchar(1) |
Someone in the household has an interest in domestic traveling. |
|
TravelInternationalInd |
varchar(1) |
Someone in the household has an interest in Travel International |
|
RecreationalVehiclesInd |
varchar(1) |
Someone in the household has an interest in recreational vehicles. |
|
TravelFamilyVacationsInd |
varchar(1) |
Someone in the household has an interest in taking family vacations. |
|
TravelCruiseVacationsInd |
varchar(1) |
Someone in the household has an interest in taking cruise vacations. |
|
ExerciseRunningJoggingInd |
varchar(1) |
Someone in the household has an interest in running/jogging for exercise. |
|
ExerciseWalkingInd |
varchar(1) |
Someone in the household has an interest in walking for exercise. |
|
ExerciseAerobicInd |
varchar(1) |
Someone in the household has an interest in aerobic exercise. |
|
CraftsInd |
varchar(1) |
Someone in the household has an interest in crafts. |
|
PhotographyInd |
varchar(1) |
Someone in the household has an interest in photography. |
|
AviationInd |
varchar(1) |
Someone in the household has an interest in Aviation. |
|
AutoWorkInd |
varchar(1) |
Someone in the household has an interest in working on vehicles and mechanics. |
|
SewingKnittingNeedleworkInd |
varchar(1) |
Someone in the household has an interest in sewing / knitting / needlework. |
|
WoodWorkingInd |
varchar(1) |
Someone in the household has an interest in woodworking. |
|
GamesBoardGamesPuzzlesInd |
varchar(1) |
Someone in the household has an interest in board games / puzzles. |
|
MusicHomeStereoInd |
varchar(1) |
Someone in the household has indicated they have an interest in home stereos. |
|
MusicPlayerInd |
varchar(1) |
Someone in the household has indicated they have an interest in music players. (i.e. iPod, MP3, etc.) |
|
MusicCollectorInd |
varchar(1) |
Someone in the household has indicated they have an interest in collecting music. |
|
MusicAvidListenerInd |
varchar(1) |
Someone in the household has indicated they have an interest in music and they are an avid music listener. |
|
MovieCollectorInd |
varchar(1) |
Someone in the household has indicated they are interested in collecting movies. |
|
TVCableInd |
varchar(1) |
Someone in the household has an interest in watching on TV Cable |
|
GamesVideoGamesInd |
varchar(1) |
Someone in the household has an interest in video games. |
|
MoviesatHomeInd |
varchar(1) |
Someone in the household has indicated they are interested in watching movies at home. These households have a DVD player or a VCR and they also enjoy home video recording. |
|
TVSatelliteDishInd |
varchar(1) |
Someone in the household has an interest in watching TV on Satellite Dish |
|
DietingWeightLossInd |
varchar(1) |
Someone in the household has an interest in dieting / weight loss. |
|
SelfImprovementInd |
varchar(1) |
Someone in the household has an interest in self improvement. |
|
HousePlantsInd |
varchar(1) |
Someone in the household has an interest in house plants. |
|
ParentingInd |
varchar(1) |
Someone in the household has an interest in parenting. |
|
ChildrensInterestsInd |
varchar(1) |
Denotes someone in household has purchased children’s items (clothes, books, toys, etc.) showing they have an interest in children. |
|
GrandChildrenInd |
varchar(1) |
Someone in the household has an interest in grandchildren. |
|
SpectatorSportsRacingInd |
varchar(1) |
Someone in the household has an interest in watching auto / motorcycle racing. |
|
SpectatorSportsFootballInd |
varchar(1) |
Someone in the household has an interest in watching football. |
|
SpectatorSportsBaseballInd |
varchar(1) |
Someone in the household has an interest in watching baseball. |
|
SpectatorSportsBastketballInd |
varchar(1) |
Someone in the household has an interest in watching basketball. |
|
SpectatorSportsHockeyInd |
varchar(1) |
Someone in the household has an interest in watching hockey. |
|
SpectatorSportsSoccerInd |
varchar(1) |
Someone in the household has an interest in watching soccer. |
|
SpectatorSportsTennisInd |
varchar(1) |
Someone in the household has an interest in watching tennis. |
|
CollectiblesGeneralInd |
varchar(1) |
Someone in the household has a general interest in collecting. |
|
CollectiblesStampsInd |
varchar(1) |
Someone in the household has an interest in collecting Stamps. |
|
CollectiblesCoinsInd |
varchar(1) |
Someone in the household has an interest in collecting Coins. |
|
CollectiblesArtsInd |
varchar(1) |
Someone in the household has an interest in collecting Arts. |
|
CollectiblesAntiquesInd |
varchar(1) |
Someone in the household has an interest in collecting Antiques. |
|
InvestmentsPersonalInd |
varchar(1) |
Someone in the household has indicated they are interested in personal investments. A personal investment is money that is invested by a person, rather than by a company or organization. |
|
InvestmentsRealEstateInd |
varchar(1) |
Someone in the household has indicated they are interested in real estate investments, or their county information indicated the property was an investment property. |
|
InvestmentsStocksBondsInd |
varchar(1) |
Someone in the household has indicated they are interested in stocks and bonds investments. |
|
ComputersInd |
varchar(1) |
Someone in the household has an interest in computers. |
|
InternetOnlineServiceUserInd |
varchar(1) |
Someone in the household has an interest in Internet service provider information. |
|
ModemOwnerInd |
varchar(1) |
Someone in the household has an interest in owning or buying a modem. |
|
GamesComputerGamesInd |
varchar(1) |
Someone in the household has an interest in computer games. |
|
WirelessCellularPhoneOwnerInd |
varchar(1) |
Someone in the household has an interest in owning or buying a wireless cellular phone. |
|
ConsumerElectronicsInd |
varchar(1) |
Someone in the household has an interest in consumer electronics. |
|
FishingInd |
varchar(1) |
Someone in the household has an interest in fishing. |
|
CampingHikingInd |
varchar(1) |
Someone in the household has an interest in camping / hiking. |
|
HuntingShootingInd |
varchar(1) |
Someone in the household has an interest in hunting / shooting. |
|
BoatingSailingInd |
varchar(1) |
Someone in the household has an interest in boating / sailing. |
|
WaterSportsInd |
varchar(1) |
Someone in the household has an interest in water sports. |
|
ScubaDivingInd |
varchar(1) |
Someone in the household has an interest in scuba diving. |
|
BikingMountainBikingInd |
varchar(1) |
Someone in the household has an interest in biking / mountain biking. |
|
EnvironmentalIssuesInd |
varchar(1) |
Someone in the household has an interest in environmental or wildlife issues. The household either contributes to Environmental causes or has expressed interest in them through magazine subscriptions and/or mail response. |
|
TennisInd |
varchar(1) |
Someone in the household has an interest in playing tennis. |
|
GolfInd |
varchar(1) |
Someone in the household has an interest in playing golf. |
|
SnowSkiingInd |
varchar(1) |
Someone in the household has an interest in snow skiing. |
|
MotorcyclingInd |
varchar(1) |
Someone in the household has an interest in riding motorcycles. |
|
EquestrianInd |
varchar(1) |
Someone in the household has an interest in riding horses. |
|
HomeFurnishingsDecoratingInd |
varchar(1) |
Someone in the household has an interest in home furnishings / decorating. Data falls off after 5 years if not updated by a source. |
|
HomeImprovementInd |
varchar(1) |
Someone in the household has an interest in home improvement. Data falls off after 5 years if not updated by a source. |
|
GardeningInd |
varchar(1) |
Someone in the household has purchased garden/landscape products (trees, shrubs, flowers, gardening equipment, books, etc.). Indicates an interest in gardening. |
|
SweepstakesContestsInd |
varchar(1) |
Someone in the household has an interest in entering sweepstakes / contests. |
|
SportsGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the sport group where they live a sporty lifestyle. |
|
OutdoorsGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the Outdoors group where they like to be outdoors. |
|
TravelGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the Travel group where they like to travel. |
|
ReadingGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the Reading group where they like to read. |
|
CookFoodGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the Cook Food group where they like to cook. |
|
ExerciseHealthGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the Exercise Health group where they like to exercise and be healthy. |
|
MovieMusicGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the Movie Music group where they like to watch movies and listen to music. |
|
ElectronicsComputersGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the electronics computers group where they like to discuss topics relating to computers. |
|
HomeImprovementGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the Home Improvement group where they like to discuss topics relating to improving their homes and/or engaging in home improvement projects. |
|
InvestingFinanceGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the Investing Finance group where they like to discuss topics relating to investments or finance. |
|
CollectiblesAndAntiquesGroupInd |
varchar(1) |
Indicates that this individual, according to the vendor, fully meets the requirements to belong in the Collectibles and Antiques group where they like to collect items and antiques. |
|
BoatOwnerInd |
varchar(1) |
Someone in the household has an interest in owning or buying a boat. |
|
CareerInd |
varchar(1) |
These are Career Minded people who focus on career and look for opportunities to move higher in their company with a goal to have executive status. |
|
ChristianFamiliesInd |
varchar(1) |
Someone in the household has an interest in Christian Families. |
|
CollectiblesSportsMemorabiliaInd |
varchar(1) |
Sports Memorabilia Collectors - file represents consumers who have chosen to receive specific information on their sports memorabilia collecting interests. |
|
EducationOnlineInd |
varchar(1) |
Someone in the household has an interest in online education/distance learning. |
|
TVHDTVSatelliteDishInd |
varchar(1) |
Someone in the household has an interest in watching HDTV on Satellite Dish |
|
InvestmentsForeignInd |
varchar(1) |
Someone in the household has an interest in foreign investments. |
|
NASCARInd |
varchar(1) |
Someone in the household indicated they are interested in NASCAR (racing or novelty items). |
|
FinancialNewsletterSubscribersInd |
varchar(1) |
Household indicated they subscribe to a financial newsletter. Our sources contribute both online and offline newsletter subscribers. |
|
BeautyCosmeticsInd |
varchar(1) |
Someone in the household has an interest in Beauty and Cosmetics. |
|
HomeImprovementDIYInd |
varchar(1) |
These people show a high interest in doing-it-themselves for home improvements. Rather than hire someone to do the job, they will do it. |
|
MoneySeekersInd |
varchar(1) |
Internal ‘money seeker’ source data, along with some investment elements must be populated for this element to be populated. |
|
OurNationsHeritageInd |
varchar(1) |
Someone in the household has an interest in our nation’s heritage. |
|
SpectatorSportsTVSportsInd |
varchar(1) |
Someone in the household has an interest in watching sports. |
|
HomeVideoRecordingInd |
varchar(1) |
Someone in the household has an interest in Home Video Recording. |
|
CollectorAvidInd |
varchar(1) |
These people show a high interest in the world of collectibles. |
|
HomeLivingInd |
varchar(1) |
These people show a high interest in their homes. |
|
DoingItYourselflivingInd |
varchar(1) |
These people show a high interest in doing-it-themselves. |
|
SportyLivingInd |
varchar(1) |
These people show a high interest in engaging in many sports or watching them. |
|
UpscaleLivingInd |
varchar(1) |
These people show a high interest in fine things such as art, homes, locations, etc. |
|
CulturalArtisticLivingInd |
varchar(1) |
These people show a high interest in culture and its customs. |
|
HighbrowInd |
varchar(1) |
These people show a high interest in being charitable. |
|
HighTechLivingInd |
varchar(1) |
These people show a high interest in owning advanced/high tech electronics. |
|
PowerBoatingInd |
varchar(1) |
Someone in the household has an interest in power boating. |
|
CommonLivingInd |
varchar(1) |
These people show a high interest in being involved with the public events. Such as joining sweepstakes. |
|
ProfessionalLivingInd |
varchar(1) |
These people show an interest in self-improvement through their careers. |
|
BroaderLivingInd |
varchar(1) |
These people show an interest in traveling or living abroad. |
|
ChipHeadInd |
varchar(1) |
Someone in the household has an interest in chip heads. |
|
TVGuideInd |
varchar(1) |
Someone in the household has an interest in TV Guides. |
|
RaceCodeInputIndividualCode |
varchar(1) |
Indicates the race of the person. |
|
RaceCodeLowDetail |
varchar(1) |
Likely race/ethnicity of the 1st person in the household, based on self-reported sources, public sources, and surname/Ethnicity tables. |
|
CountryofOriginHighDetailCode |
varchar(2) |
Likely race/ethnicity of the 1st person in the household, based on self-reported sources, public sources, surname/Ethnicity tables and modeled data. |
|
HispanicLanguagePreferenceCode |
varchar(1) |
Likely Country of Origin of the 1st person in the household, based on a surname/heritage of surname table. |
|
SatelliteTVRank |
varchar(2) |
Likelihood a consumer subscribes to a satellite TV service. |
|
BoatOwnersInsuranceRank |
varchar(2) |
Propensity for a consumer to obtain boat owners insurance. |
|
PurchaseMobilePhoneCamRank |
varchar(2) |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. |
|
ReadNewsInWeekdayPaperRank |
varchar(2) |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. |
|
TraditionalCableTVSubscriberRank |
varchar(2) |
Likely to subscribe to traditional cable TV, like Spectrum or Cox. |
|
TVGuideNetworkRank |
varchar(2) |
Likely to subscribe or use a TV Guide Network. |
|
MembershipInYachtClubeRank |
varchar(2) |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club |
|
PurchaseComputerMemoryRank |
varchar(2) |
Likelihood to buy computer memory. |
|
PurchaseTabletComputereReadersRank |
varchar(2) |
This ranks a household’s likelihood to buy a tablet computer & eReader. |
|
PurchaseTabletComputerRank |
varchar(2) |
This ranks a household’s likelihood to buy a tablet computer. |
|
PurchaseDesktopComputerRank |
varchar(2) |
This ranks a household’s likelihood to buy a desktop computer. |
|
EarlyTechnologyAdopterRank |
varchar(2) |
This ranks a household’s likelihood to be an early technology adopter. |
|
BuyPowerBoatSailBoatNetRank |
varchar(2) |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. |
|
WaterSportsSubstitutionRank |
varchar(2) |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. |
|
InterestInComputerVideoGamesRank |
varchar(3) |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. |
|
TravelAirportsRank |
varchar(3) |
Individuals who are likely frequent flyers. |
|
NetWorthGoldRank |
varchar(1) |
Net Worth Gold is a modeled propensity element, assigning households to the most likely range of net worth, as determined by assets minus liabilities. |
|
TeletrendsCellularUserRank |
varchar(2) |
Indicates households that are likely to subscribe to a cellular service. |
|
GardeningHousePlantsInd |
varchar(1) |
Indicates that an individual made a purchase of Gardening Houseplants within the last 24 months in the Household. |
|
VehicleTypeVehicleCode1 |
varchar(2) |
This element indicates the type of vehicle that exists in Vehicle 1 (elements 9040-9044). It can be used to determine the household’s vehicle “lifestyle”. |
|
VehicleTypeVehicleCode2 |
varchar(2) |
This element indicates the type of vehicle that exists in Vehicle 2 (elements 9040-9044). It can be used to determine the household’s vehicle “lifestyle”. |
|
AudiencePropensitiesMatchInd |
varchar(1) |
Audience propensities match flag |
|
StatusCode |
varchar(1) |
Internal Data Will replace when data is found and explained |
|
MailOrderBuyerCode |
varchar(1) |
Household has purchased products via mail. This element is from sources that explicitly indicate the household is a Mail Order Buyer. There is no indication of how the purchase was made. |
|
SuppressionMailDMA |
varchar(1) |
The consumer has indicated to the Direct Marketing Association (DMA) the desire to opt out of mail solicitation. |
|
BuyingActivityGarden |
varchar(1) |
Indicates that an order was placed in the Garden category in the past 2 years |
|
BuyingActivityFitnessAndExercise |
varchar(1) |
Indicates that an order was placed in the Fitness/ Exercise category in the past 2 years |
|
People2Demographic |
BirthYear2 |
varchar(4) |
Indicates the year of the date of birth from the 2nd individual in the household. |
BirthMonth2 |
varchar(2) |
Indicates the month of the date of birth from the 2nd individual in the household. |
|
BirthDay2 |
varchar(2) |
Indicates the day of the date of birth from the 2nd individual in the household. |
|
Gender2 |
varchar(1) |
Indicates the gender of the 2nd ranked person in the household. The ranking is based on a series of InfoBase ranking rules. |
|
People3Demographic |
BirthYear3 |
varchar(4) |
Indicates the year of the date of birth from the 3rd individual in the household. |
BirthMonth3 |
varchar(2) |
Indicates the month of the date of birth from the 3rd individual in the household. |
|
BirthDay3 |
varchar(2) |
Indicates the day of the date of birth from the 3rd individual in the household. |
|
Gender3 |
varchar(1) |
Indicates the gender of the 3rd ranked person in the household. The ranking is based on a series of InfoBase ranking rules. |
|
People4Demographic |
BirthYear4 |
varchar(4) |
Indicates the year of the date of birth from the 4th individual in the household. |
BirthMonth4 |
varchar(2) |
Indicates the month of the date of birth from the 4th individual in the household. |
|
BirthDay4 |
varchar(2) |
Indicates the day of the date of birth from the 4th individual in the household. |
|
Gender4 |
varchar(1) |
Indicates the gender of the 4th ranked person in the household. The ranking is based on a series of InfoBase ranking rules. |
|
People5Demographic |
BirthYear5 |
varchar(4) |
Indicates the year of the date of birth from the 5th individual in the household. |
BirthMonth5 |
varchar(2) |
Indicates the month of the date of birth from the 5th individual in the household. |
|
BirthDay5 |
varchar(2) |
Indicates the day of the date of birth from the 5th individual in the household. |
|
Gender5 |
varchar(1) |
Indicates the gender of the 5th ranked person in the household. The ranking is based on a series of InfoBase ranking rules. |
Code and Definitions#
Column Name |
Code |
Definition |
|---|---|---|
Age0to2FemaleInd |
1 |
Yes |
0 |
Default |
|
Age0to2MaleInd |
1 |
Yes |
0 |
Default |
|
Age0to2UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age3to5FemaleInd |
1 |
Yes |
0 |
Default |
|
Age3to5MaleInd |
1 |
Yes |
0 |
Default |
|
Age3to5UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age6to10FemaleInd |
1 |
Yes |
0 |
Default |
|
Age6to10MaleInd |
1 |
Yes |
0 |
Default |
|
Age6to10UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age11to15FemaleInd |
1 |
Yes |
0 |
Default |
|
Age11to15MaleInd |
1 |
Yes |
0 |
Default |
|
Age11to15UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age16to17FemaleInd |
1 |
Yes |
0 |
Default |
|
Age16to17MaleInd |
1 |
Yes |
0 |
Default |
|
Age16to17UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age18to24FemaleInd |
1 |
Yes |
0 |
Default |
|
Age25to34FemaleInd |
1 |
Yes |
0 |
Default |
|
Age35to44FemaleInd |
1 |
Yes |
0 |
Default |
|
Age45to54FemaleInd |
1 |
Yes |
0 |
Default |
|
Age55to64FemaleInd |
1 |
Yes |
0 |
Default |
|
Age65to74FemaleInd |
1 |
Yes |
0 |
Default |
|
Age75FemaleInd |
1 |
Yes |
0 |
Default |
|
Age18to24MaleInd |
1 |
Yes |
0 |
Default |
|
Age25to34MaleInd |
1 |
Yes |
0 |
Default |
|
Age35to44MaleInd |
1 |
Yes |
0 |
Default |
|
Age45to54MaleInd |
1 |
Yes |
0 |
Default |
|
Age55to64MaleInd |
1 |
Yes |
0 |
Default |
|
Age65to74MaleInd |
1 |
Yes |
0 |
Default |
|
Age75MaleInd |
1 |
Yes |
0 |
Default |
|
Age18to24UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age25to34UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age35to44UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age45to54UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age55to64UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age65to74UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
Age75UnknownGenderInd |
1 |
Yes |
0 |
Default |
|
AgeLessthan1Ind |
1 |
True |
Default |
||
Age1Ind |
1 |
True |
Default |
||
Age2Ind |
1 |
True |
Default |
||
Age3Ind |
1 |
True |
Default |
||
Age4Ind |
1 |
True |
Default |
||
Age5Ind |
1 |
True |
Default |
||
Age6Ind |
1 |
True |
Default |
||
Age7Ind |
1 |
True |
Default |
||
Age8Ind |
1 |
True |
Default |
||
Age9Ind |
1 |
True |
Default |
||
Age10Ind |
1 |
True |
Default |
||
Age11Ind |
1 |
True |
Default |
||
Age12Ind |
1 |
True |
Default |
||
Age13Ind |
1 |
True |
Default |
||
Age14Ind |
1 |
True |
Default |
||
Age15Ind |
1 |
True |
Default |
||
Age16Ind |
1 |
True |
Default |
||
Age17Ind |
1 |
True |
Default |
||
Age18Ind |
1 |
True |
Default |
||
AgeinTwoYearIncrInputIndReseller |
17 |
Age less than 18 |
18 |
Age 18 - 19 |
|
20 |
Age 20 - 21 |
|
22 |
Age 22 - 23 |
|
24 |
Age 24 - 25 |
|
26 |
Age 26 - 27 |
|
28 |
Age 28 - 29 |
|
30 |
Age 30 - 31 |
|
32 |
Age 32 - 33 |
|
34 |
Age 34 - 35 |
|
36 |
Age 36 - 37 |
|
38 |
Age 38 - 39 |
|
40 |
Age 40 - 41 |
|
42 |
Age 42 - 43 |
|
44 |
Age 44 - 45 |
|
46 |
Age 46 - 47 |
|
48 |
Age 48 - 49 |
|
50 |
Age 50 - 51 |
|
52 |
Age 52 - 53 |
|
54 |
Age 54 - 55 |
|
56 |
Age 56 - 57 |
|
58 |
Age 58 - 59 |
|
60 |
Age 60 - 61 |
|
62 |
Age 62 - 63 |
|
64 |
Age 64 - 65 |
|
66 |
Age 66 - 67 |
|
68 |
Age 68 - 69 |
|
70 |
Age 70 - 71 |
|
72 |
Age 72 - 73 |
|
74 |
Age 74 - 75 |
|
76 |
Age 76 - 77 |
|
78 |
Age 78 - 79 |
|
80 |
Age 80 - 81 |
|
82 |
Age 82 - 83 |
|
84 |
Age 84 - 85 |
|
86 |
Age 86 - 87 |
|
88 |
Age 88 - 89 |
|
90 |
Age 90 - 91 |
|
92 |
Age 92 - 93 |
|
94 |
Age 94 - 95 |
|
96 |
Age 96 - 97 |
|
98 |
Age 98 - 99 |
|
99 |
Age greater than 99 |
|
Default |
||
AfricanAmericanProfessionals |
1 |
Yes |
0 |
Default |
|
SupportsAnimalWelfareInd |
1 |
Yes |
0 |
Default |
|
ArtsInd |
1 |
Someone in the household has an interest in fine arts, such as painting, sculpting, filming, architecture, literature, or textiles. |
Default |
||
SupportsArtsOrCulturalInd |
1 |
Yes |
0 |
Default |
|
AudiencePropensitiesMatchInd |
M |
Matched |
Default |
||
AutoWorkInd |
1 |
Someone in the household has an interest in working on vehicles and mechanics. |
Default |
||
AviationInd |
1 |
Someone in the household has an interest in Aviation. |
Default |
||
BankCardHolderInd |
1 |
Yes |
0 |
Default |
|
BeautyCosmeticsInd |
1 |
Someone in the household has an interest in Beauty and Cosmetics. Some of the households have purchased at least $50 in beauty and cosmetic items. Data falls off after 3 years if not updated by a source. |
Default |
||
BikingMountainBikingInd |
1 |
Someone in the household has an interest in biking / mountain biking. |
Default |
||
BoatingSailingInd |
1 |
Someone in the household has an interest in boating / sailing. |
Default |
||
BoatOwnerInd |
1 |
Someone in the household has an interest in owning or buying a boat. |
Default |
||
BoatOwnersInsuranceRank |
1 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
2 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
3 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
4 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
5 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
6 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
7 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
8 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
9 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
10 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
11 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
12 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
13 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
14 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
15 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
16 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
17 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
18 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
19 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
20 |
Propensity for a consumer to obtain boat owners insurance. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
BroaderLivingInd |
1 |
True |
Default |
||
BusinessOwnerCode |
A |
Accountant |
B |
Builder |
|
C |
Contractor |
|
D |
Dealer/Retailer/Storekeeper |
|
E |
Distributor/Wholesaler |
|
F |
Funeral Director |
|
M |
Maker/Manufacturer |
|
O |
Owner |
|
P |
Partner |
|
S |
Self-Employed |
|
Default is Blank(s) |
||
BuyPowerBoatSailBoatNetRank |
1 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
2 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
3 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
4 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
5 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
6 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
7 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
8 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
9 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
10 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
11 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
12 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
13 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
14 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
15 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
16 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
17 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
18 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
19 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
20 |
This element ranks the likelihood that someone in the household plans to Buy a powerboat or sailboat in the next twelve months. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
CampingHikingInd |
1 |
Someone in the household has an interest in camping / hiking. |
Default |
||
CareerInd |
1 |
These are Career Minded people who focus on career and look for opportunities to move higher in their company with a goal to have executive status. |
Default |
||
CareerImprovementInd |
1 |
Someone in the household has an interest in Career Improvement. |
Default |
||
CatOwnerInd |
1 |
Someone in the household has an interest in owning a cat or actually owns a cat. |
Default |
||
CelebritiesInd |
1 |
Someone in the household has an interest in Celebrities and their lives. |
Default |
||
SupportsCharitableInd |
1 |
Yes |
0 |
Default |
|
SupportsChildrensInd |
1 |
Yes |
0 |
Default |
|
ChildrensInterestsInd |
1 |
Denotes someone in household has purchased children’s items (clothes, books, toys, etc.) showing they have an interest in children. |
Default |
||
ChipHeadInd |
1 |
Someone in the household has an interest in chip heads. |
Default |
||
ChristianFamiliesInd |
1 |
Someone in the household has an interest in Christian Families. |
Default |
||
CollectiblesAndAntiquesGroupInd |
1 |
True |
Default |
||
CollectiblesAntiquesInd |
1 |
Someone in the household has an interest in collecting Antiques. |
Default |
||
CollectiblesArtsInd |
1 |
Someone in the household has an interest in collecting Arts. |
Default |
||
CollectiblesCoinsInd |
1 |
Someone in the household has an interest in collecting Coins. |
Default |
||
CollectiblesGeneralInd |
1 |
Someone in the household has a general interest in collecting. |
Default |
||
CollectiblesSportsMemorabiliaInd |
1 |
Sports Memorabilia Collectors - file represents consumers who have chosen to receive specific information on their sports memorabilia collecting interests. |
Default |
||
CollectiblesStampsInd |
1 |
Someone in the household has an interest in collecting Stamps. |
Default |
||
CollectorAvidInd |
1 |
These people show a high interest in the world of collectibles. Their collections are more than just hobbies. Internal source data and 3 out of several collectible buying activity elements and interest elements must be populated for this element to be populated. |
Default |
||
CollegeGraduateInd |
1 |
Is a College Graduate |
Default |
||
CommonLivingInd |
1 |
True |
Default |
||
CommunityCharitiesInd |
1 |
Someone in the household has an interest in their community and/or charitable organizations. |
Default |
||
CRAIncomeClassificationCode |
1 |
Low Income |
2 |
Moderate Income |
|
3 |
Middle Income |
|
4 |
High Income |
|
Default |
||
ComputersInd |
1 |
Someone in the household has an interest in computers. |
Default |
||
CongressionalDistrictCode |
1 |
District 1 |
2 |
District 2 |
|
3 |
District 3 |
|
4 |
District 4 |
|
5 |
District 5 |
|
6 |
District 6 |
|
7 |
District 7 |
|
8 |
District 8 |
|
9 |
District 9 |
|
10 |
District 10 |
|
11 |
District 11 |
|
12 |
District 12 |
|
13 |
District 13 |
|
14 |
District 14 |
|
15 |
District 15 |
|
16 |
District 16 |
|
17 |
District 17 |
|
18 |
District 18 |
|
19 |
District 19 |
|
20 |
District 20 |
|
21 |
District 21 |
|
22 |
District 22 |
|
23 |
District 23 |
|
24 |
District 24 |
|
25 |
District 25 |
|
26 |
District 26 |
|
27 |
District 27 |
|
28 |
District 28 |
|
29 |
District 29 |
|
30 |
District 30 |
|
31 |
District 31 |
|
32 |
District 32 |
|
33 |
District 33 |
|
34 |
District 34 |
|
35 |
District 35 |
|
36 |
District 36 |
|
37 |
District 37 |
|
38 |
District 38 |
|
39 |
District 39 |
|
40 |
District 40 |
|
41 |
District 41 |
|
42 |
District 42 |
|
43 |
District 43 |
|
44 |
District 44 |
|
45 |
District 45 |
|
46 |
District 46 |
|
47 |
District 47 |
|
48 |
District 48 |
|
49 |
District 49 |
|
50 |
District 50 |
|
51 |
District 51 |
|
52 |
District 52 |
|
53 |
District 53 |
|
Default |
||
ConsumerElectronicsInd |
1 |
Someone in the household has an interest in consumer electronics. |
Default |
||
CookFoodGroupInd |
1 |
True |
Default |
||
CookingGeneralInd |
1 |
Someone in the household has a general interest in cooking. |
Default |
||
CookingGourmetInd |
1 |
Someone in the household has an interest in gourmet cooking. |
Default |
||
CookingLowFatInd |
1 |
Someone in the household has an interest in low fat cooking. |
Default |
||
CountryofOriginHighDetailCode |
10 |
Asian |
11 |
Cambodia |
|
12 |
China |
|
13 |
Guam |
|
14 |
India |
|
15 |
Indonesia |
|
16 |
Japan |
|
17 |
Korea |
|
18 |
Laos |
|
19 |
Malaysia |
|
1A |
Philippines |
|
1B |
Vietnam |
|
20 |
African American |
|
30 |
Hispanic |
|
41 |
Albania |
|
42 |
America |
|
43 |
Arabia |
|
44 |
Armenia |
|
45 |
Austria |
|
46 |
Belarus |
|
47 |
Belgium |
|
48 |
Bosnia |
|
49 |
Bulgaria |
|
4A |
Canada |
|
4B |
Croatia |
|
4C |
Czech |
|
4D |
Denmark |
|
4E |
Dutch |
|
4F |
Egypt |
|
4G |
England |
|
4H |
Estonia |
|
4I |
Finland |
|
4J |
France |
|
4K |
Germany |
|
4L |
Greece |
|
4M |
Hungary |
|
4N |
Iceland |
|
4O |
Iran |
|
4P |
Ireland |
|
4Q |
Italy |
|
4R |
Jewish |
|
4S |
Latvia |
|
4T |
Lithuania |
|
4U |
Luxembourg |
|
4V |
Malta |
|
4W |
Moldavia |
|
4X |
Netherlands |
|
4Y |
Norway |
|
4Z |
Poland |
|
51 |
Portugal |
|
52 |
Romania |
|
53 |
Russia |
|
54 |
Scandinavia |
|
55 |
Scotland |
|
56 |
Serbia |
|
57 |
Slovakia |
|
58 |
Slovenia |
|
59 |
Solomon Islands |
|
5A |
Sweden |
|
5B |
Switzerland |
|
5C |
Turkey |
|
5D |
Ukraine |
|
5E |
Wales |
|
40 |
White |
|
Default |
||
CraftsInd |
1 |
Someone in the household has an interest in crafts. |
Default |
||
CreditCardUserInd |
Y |
True |
Default |
||
CulturalArtisticLivingInd |
1 |
True |
Default |
||
CurrentAffairsPoliticsInd |
1 |
Someone in the household has an interest in current affairs / politics. |
Default |
||
DietingWeightLossInd |
1 |
Someone in the household has an interest in dieting / weight loss. |
Default |
||
DoingItYourselflivingInd |
1 |
True |
Default |
||
DogOwnerInd |
1 |
Someone in the household has an interest in owning a dog or actually owns a dog. |
Default |
||
DwellingTypeCode |
M |
Multiple Family Dwelling Unit |
S |
Single Family Dwelling Unit |
|
Default |
||
EarlyTechnologyAdopterRank |
1 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
2 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
3 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
4 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
5 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
6 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
7 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
8 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
9 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
10 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
11 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
12 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
13 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
14 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
15 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
16 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
17 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
18 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
19 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
20 |
This ranks a household’s likelihood to be an early technology adopter. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
EducationCode1 |
1 |
Completed High School |
2 |
Completed College |
|
3 |
Completed Graduate School |
|
4 |
Attended Vocational/Technical |
|
Default |
||
EducationInputIndividualCount |
1 |
Completed High School |
2 |
Completed College |
|
3 |
Completed Graduate School |
|
4 |
Attended Vocational/Technical |
|
Default |
||
EducationOnlineInd |
1 |
Someone in the household has an interest in online education/distance learning. |
Default |
||
ElectronicsComputersGroupInd |
1 |
True |
Default |
||
eMailAppendAvailableInd |
Y |
eMail append is available for this individual |
Default |
||
EnvironmentalIssuesInd |
1 |
Someone in the household has an interest in environmental or wildlife issues. |
Default |
||
SupportsEnvironmentOrWildlifeInd |
1 |
Yes |
0 |
Default |
|
EquestrianInd |
1 |
Someone in the household has an interest in riding horses. |
Default |
||
ExerciseAerobicInd |
1 |
Someone in the household has an interest in aerobic exercise. |
Default |
||
ExerciseHealthGroupInd |
1 |
True |
Default |
||
ExerciseRunningJoggingInd |
1 |
Someone in the household has an interest in running/jogging for exercise. |
Default |
||
ExerciseWalkingInd |
1 |
Someone in the household has an interest in walking for exercise. |
Default |
||
FashionInd |
1 |
Someone in the household has an interest in fashion. They are interested in the latest styles and trends of the fashion world. |
Default |
||
FishingInd |
1 |
Someone in the household has an interest in fishing. |
Default |
||
FoodsNaturalInd |
1 |
Someone in the household has an interest in natural or organic foods. |
Default |
||
FoodsVegetarianInd |
1 |
Someone in the household has an interest in vegetarian food. |
Default |
||
GamesBoardGamesPuzzlesInd |
1 |
Someone in the household has an interest in board games / puzzles. |
Default |
||
GamesComputerGamesInd |
1 |
Someone in the household has an interest in computers games. |
Default |
||
GamesVideoGamesInd |
1 |
Someone in the household has an interest in video games. |
Default |
||
GardeningInd |
1 |
Someone in the household has purchased garden/landscape products (trees, shrubs, flowers, gardening equipment, books, etc.). Indicates an interest in gardening. |
Default |
||
GardeningHousePlantsInd |
1 |
True |
Default |
||
Gender1 |
M |
Male |
F |
Female |
|
Default |
||
Gender2 |
M |
Male |
F |
Female |
|
Default |
||
Gender3 |
M |
Male |
F |
Female |
|
Default |
||
Gender4 |
M |
Male |
F |
Female |
|
Default |
||
Gender5 |
M |
Male |
F |
Female |
|
Default |
||
GenderCode |
M |
Male |
F |
Female |
|
U |
Unknown |
|
GenerationsInHouseholdCount |
1 |
1 Generation - 1 Adult |
2 |
2 Generations - Adult / Child |
|
3 |
3 Generations - Adults / Child / Parent |
|
Default |
||
GolfInd |
1 |
Someone in the household has an interest in playing golf. |
Default |
||
GrandChildrenInd |
1 |
Someone in the household has an interest in grandchildren. |
Default |
||
GreenLivingInd |
1 |
True |
Default |
||
SupportsHealthInd |
1 |
Yes |
0 |
Default |
|
HighbrowInd |
1 |
True |
Default |
||
HighTechLivingInd |
1 |
True |
Default |
||
HispanicLanguagePreferenceCode |
S |
Prefers Spanish |
E |
Does Not Speak Spanish |
|
B |
Bilingual Spanish and English |
|
X |
Non-Hispanic |
|
Default |
||
HistoyMilitaryInd |
1 |
Someone in the household has an interest in history / military. |
Default |
||
HomeFurnishingsDecoratingInd |
1 |
Someone in the household has an interest in home furnishings / decorating. Data falls off after 5 years if not updated by a source. |
Default |
||
HomeImprovementInd |
1 |
Someone in the household has an interest in home improvement. Data falls off after 5 years if not updated by a source. |
Default |
||
HomeImprovementDIYInd |
1 |
These people show a high interest in doing-it-themselves for home improvements. Rather than hire someone to do the job, they will do it. |
Default |
||
HomeImprovementGroupInd |
1 |
True |
Default |
||
HomeLivingInd |
1 |
True |
Default |
||
HomeLTVEstimatedActualCode |
000-000 |
No Loans |
001-049 |
01%-49% |
|
050-059 |
50%-59% |
|
060-069 |
60%-69% |
|
070-079 |
70%-79% |
|
080-084 |
80%-84% |
|
085-089 |
85%-89% |
|
090-094 |
90%-94% |
|
095-099 |
95%-99% |
|
100-999 |
100% or more |
|
Default |
||
HomeLTVEstimatedRangesCode |
A |
100 - 999% |
B |
95 - 99% |
|
C |
90 - 94% |
|
D |
85 - 89% |
|
E |
80 - 84% |
|
F |
75 - 79% |
|
G |
70 - 74% |
|
H |
60 - 69% |
|
I |
50 - 59% |
|
J |
01 - 49% |
|
K |
0% (No Loans) |
|
Default |
||
HomeLotSquareFootageRangesCode |
A |
Less than 5,000 |
B |
5,000 - 10,000 |
|
C |
10,001 - 15,000 |
|
D |
15,001 - 20,000 |
|
E |
20,001 - 30,000 |
|
F |
30,001 - 45,000 |
|
G |
45,001 - 90,000 |
|
H |
90,001 - 220,000 |
|
I |
Greater than 220,000 |
|
Default |
||
EstimatedHomeMarketValueCode |
B |
$25,000 - $49,999 |
C |
$50,000 - $74,999 |
|
D |
$75,000 - $99,999 |
|
E |
$100,000 - $124,999 |
|
F |
$125,000 - $149,999 |
|
G |
$150,000 - $174,999 |
|
H |
$175,000 - $199,999 |
|
I |
$200,000 - $224,999 |
|
J |
$225,000 - $249,999 |
|
K |
$250,000 - $274,999 |
|
L |
$275,000 - $299,999 |
|
M |
$300,000 - $349,999 |
|
N |
$350,000 - $399,999 |
|
O |
$400,000 - $449,999 |
|
P |
$450,000 - $499,999 |
|
Q |
$500,000 - $749,999 |
|
R |
$750,000 - $999,999 |
|
S |
$1,000,000 Plus |
|
Default |
||
HomePropertyTypeCode |
A |
Apartment |
B |
Condo |
|
C |
Single |
|
Default |
||
HomePropertyTypeDetailCode |
A |
Single Family Dwelling Unit |
B |
Condo |
|
C |
Cooperative |
|
D |
2-4 Unite (Duplex, Triplex, Quad) |
|
E |
Miscellaneous Residence (Combo Store/Flat) |
|
G |
Apartment (5+ Units) |
|
M |
Mobile Home |
|
T |
Timeshare |
|
Default |
||
HomePurchaseAmountRangesCode |
A |
Less than $50,000 |
B |
$50,000 - $99,999 |
|
C |
$100,000 - $149,999 |
|
D |
$150,000 - $199,999 |
|
E |
$200,000 - $249,999 |
|
F |
$250,000 - $299,999 |
|
G |
$300,000 - $349,999 |
|
H |
$350,000 - $399,999 |
|
I |
$400,000 - $449,999 |
|
J |
$450,000 - $499,999 |
|
K |
$500,000 - $599,999 |
|
L |
$600,000 - $699,999 |
|
M |
$700,000 - $799,999 |
|
N |
$800,000 - $999,999 |
|
O |
$1,000,000 - $1,499,999 |
|
P |
$1,500,000 - $1,999,999 |
|
Q |
Greater than $1,999,999 |
|
Default |
||
HomeVideoRecordingInd |
1 |
Someone in the household has an interest in Home Video Recording. |
Default |
||
HomeYearBuiltCode |
A |
Before 1900 |
B |
1900 - 1940 |
|
C |
1941 - 1950 |
|
D |
1951 - 1960 |
|
E |
1961 - 1970 |
|
F |
1971 - 1980 |
|
G |
1981 - 1985 |
|
H |
1986 - 1990 |
|
I |
1991 - 1995 |
|
J |
1996 - 2000 |
|
K |
2001 - 2005 |
|
L |
2006 - Present |
|
Default |
||
HousePlantsInd |
1 |
Someone in the household has an interest in house plants. |
Default |
||
HuntingShootingInd |
1 |
Someone in the household has an interest in hunting / shooting. |
Default |
||
mdIncomeEstimatedHousehold |
1 |
Under $10,000 |
2 |
$10,000 - $14,999 |
|
3 |
$15,000 - $19,999 |
|
4 |
$20,000 - $24,999 |
|
5 |
$25,000 - $29,999 |
|
6 |
$30,000 - $34,999 |
|
7 |
$35,000 - $39,999 |
|
8 |
$40,000 - $44,999 |
|
9 |
$45,000 - $49,999 |
|
A |
$50,000 - $54,999 |
|
B |
$55,000 - $59,999 |
|
C |
$60,000 - $64,999 |
|
D |
$65,000 - $74,999 |
|
E |
$75,000 - $99,999 |
|
F |
$100,000 - $149,999 |
|
G |
$150,000 - $174,999 |
|
H |
$175,000 - $199,999 |
|
I |
$200,000 - $249,999 |
|
J |
$250,000 + |
|
Default |
||
InferredHouseholdRankCode |
1 |
Inferred Rank in Household of 1st |
2 |
Inferred Rank in Household of 2nd |
|
3 |
Inferred Rank in Household of 3rd |
|
4 |
Inferred Rank in Household of 4th |
|
5 |
Inferred Rank in Household of 5th |
|
6 |
Inferred Rank in Household of 6th |
|
7 |
Inferred Rank in Household of 7th |
|
8 |
Inferred Rank in Household of 8th |
|
9 |
Inferred Rank in Household of 9th |
|
Default |
||
InfoBasePositiveMatchInd |
M |
Customer Name and Address was found on InfoBase Consumer Data Enhancement |
Default |
||
InterestInComputerVideoGamesRank |
1 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
2 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
3 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
4 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
5 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
6 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
7 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
8 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
9 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
10 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
11 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
12 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
13 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
14 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
15 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
16 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
17 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
18 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
19 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
20 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
21 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
22 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
23 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
24 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
25 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
26 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
27 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
28 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
29 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
30 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
31 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
32 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
33 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
34 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
35 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
36 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
37 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
38 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
39 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
40 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
41 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
42 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
43 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
44 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
45 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
46 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
47 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
48 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
49 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
50 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
51 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
52 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
53 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
54 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
55 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
56 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
57 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
58 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
59 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
60 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
61 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
62 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
63 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
64 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
65 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
66 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
67 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
68 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
69 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
70 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
71 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
72 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
73 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
74 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
75 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
76 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
77 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
78 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
79 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
80 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
81 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
82 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
83 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
84 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
85 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
86 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
87 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
88 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
89 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
90 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
91 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
92 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
93 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
94 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
95 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
96 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
97 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
98 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
99 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
100 |
Consumers with likely interest in computer & video games; modeled from social sharing, searched page visits and click-backs on shared pages. 1 - Most Likely and 100 - Least Likely |
|
Default |
||
SupportsInternationalAidInd |
1 |
Yes |
0 |
Default |
|
InvestingFinanceGroupInd |
1 |
True |
Default |
||
InvestmentsForeignInd |
1 |
Someone in the household has an interest in Foreign investments. |
Default |
||
InvestmentsPersonalInd |
1 |
Someone in the household has indicated they are interested in personal investments. |
Default |
||
InvestmentsRealEstateInd |
1 |
Someone in the household has indicated they are interested in real estate investments, or their county information indicated the property was an investment property. |
Default |
||
InvestmentsStocksBondsInd |
1 |
Someone in the household has indicated they are interested in stocks and bonds investments. |
Default |
||
MailOrderResponderInd |
R |
Mail Order Responder |
Default |
||
CreditCardHolderUnknownTypeInd |
1 |
Yes |
0 |
Default |
|
GasDepartmentRetailCardHolderInd |
1 |
Yes |
0 |
Default |
|
HomeLengthofResidenceCode |
0 |
Less than 1 year |
1 |
1 Year |
|
2 |
2 Years |
|
3 |
3 Years |
|
4 |
4 Years |
|
5 |
5 Years |
|
6 |
6 Years |
|
7 |
7 Years |
|
8 |
8 Years |
|
9 |
9 Years |
|
10 |
10 Years |
|
11 |
11 Years |
|
12 |
12 Years |
|
13 |
13 Years |
|
14 |
14 Years |
|
15 |
Greater than 14 Years |
|
Default |
||
HomeOwnerRenterCode |
O |
Home Owner |
R |
Renter |
|
Default |
||
HouseholdSizeCode |
1 |
1 Person in the Household |
2 |
2 People in the Household |
|
3 |
3 People in the Household |
|
4 |
4 People in the Household |
|
5 |
5 People in the Household |
|
6 |
6 People in the Household |
|
7 |
7 People in the Household |
|
8 |
8 People in the Household |
|
9 |
Greater than 8 people in the household |
|
Default |
||
MailOrderBuyerCode |
B |
Mail Order Buyer |
Default |
||
MailOrderDonorInd |
1 |
Yes |
Default |
||
MaritalStatus |
M |
Married |
S |
Single |
|
A |
Inferred Married |
|
B |
Inferred Single |
|
Default |
||
NumberOfAdultsCode |
1 |
1 Adult |
2 |
2 Adults |
|
3 |
3 Adults |
|
4 |
4 Adults |
|
5 |
5 Adults |
|
6 |
Greater than 5 Adults |
|
Default |
||
NumberOfChildrenCode |
0 |
No Children |
1 |
1 Child |
|
2 |
2 Children |
|
3 |
3 Children |
|
4 |
4 Children |
|
5 |
5 Children |
|
6 |
6 Children |
|
7 |
7 Children |
|
8 |
Greater than 7 Children |
|
Default |
||
PremiumCardHolderInd |
1 |
Yes |
0 |
Default |
|
TravelAndEntCardHolderInd |
1 |
Yes |
0 |
Default |
|
UpscaleDeptStoreCardHolderInd |
1 |
Yes |
0 |
Default |
|
MembershipInYachtClubeRank |
1 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
2 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
3 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
4 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
5 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
6 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
7 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
8 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
9 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
10 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
11 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
12 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
13 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
14 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
15 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
16 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
17 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
18 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
19 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
20 |
Propensity ranking designed to identify consumers who have household membership in boat or yacht club. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
MoneySeekersInd |
1 |
Internal ‘money seeker’ source data, along with some investment elements must be populated for this element to be populated. |
Default |
||
MotorcycleOwnerInd |
1 |
Yes |
Default |
||
MotorcyclingInd |
1 |
Someone in the household has an interest in riding motorcycles. |
Default |
||
MovieCollectorInd |
1 |
Someone in the household has indicated they are interested in collecting movies. |
Default |
||
MovieMusicGroupInd |
1 |
True |
Default |
||
MoviesatHomeInd |
1 |
Someone in the household has indicated they are interested in watching movies at home. These households have a DVD player or a VCR and they also enjoy home video recording. |
Default |
||
MusicAvidListenerInd |
1 |
Someone in the household has indicated they have an interest in music and they are an avid music listener. |
Default |
||
MusicCollectorInd |
1 |
Someone in the household has indicated they have an interest in collecting music. |
Default |
||
MusicHomeStereoInd |
1 |
Someone in the household has indicated they have an interest in home stereos. |
Default |
||
MusicPlayerInd |
1 |
Someone in the household has indicated they have an interest in music players. (i.e. iPod, MP3, etc.) |
Default |
||
NASCARInd |
1 |
Someone in the household indicated they are interested in NASCAR (racing or novelty items). This indication could mean they have been to a race, they watch it on television, they are a general fan, or they buy collectibles. |
Default |
||
NetWorthCode |
1 |
Less than $1 |
2 |
$1 - $4,999 |
|
3 |
$5,000 - $9,999 |
|
4 |
$10,000 - $24,999 |
|
5 |
$25,000 - $49,999 |
|
6 |
$50,000 - $99,999 |
|
7 |
$100,000 - $249,999 |
|
8 |
$250,000 - $499,999 |
|
9 |
Greater than $499,999 |
|
Default |
||
NetWorthGoldRank |
1 |
Less than or equal to $0 |
2 |
$1 - $4,999 |
|
3 |
$5,000 - $9,999 |
|
4 |
$10,000 - $24,999 |
|
5 |
$25,000 - $49,999 |
|
6 |
$50,000 - $99,999 |
|
7 |
$100,000 - $249,999 |
|
8 |
$250,000 - $499,999 |
|
9 |
$500,000 - $999,999 |
|
A |
$1,000,000 - $1,999,999 |
|
B |
$2,000,000 + |
|
Default |
||
OccupationCode1 |
1 |
Professional / Technical |
2 |
Administration / Managerial |
|
3 |
Sales / Service |
|
4 |
Clerical / White Collar |
|
5 |
Craftsman / Blue Collar |
|
6 |
Student |
|
7 |
Homemaker |
|
8 |
Retired |
|
9 |
Farmer |
|
A |
Military |
|
B |
Religious |
|
C |
Self Employed |
|
D |
Self Employed - Professional / Technical |
|
E |
Self Employed - Administration / Managerial |
|
F |
Self Employed - Sales / Service |
|
G |
Self Employed - Clerical / White Collar |
|
H |
Self Employed - Craftsman / Blue Collar |
|
I |
Self Employed - Student |
|
J |
Self Employed - Homemaker |
|
K |
Self Employed - Retired |
|
L |
Self Employed - Other |
|
V |
Educator |
|
W |
Financial Professional |
|
X |
Legal Professional |
|
Y |
Medical Professional |
|
Z |
Other |
|
Default |
||
OccupationDetailInputIndividualCode |
A000 |
Professional |
A001 |
Architect |
|
A002 |
Chemist |
|
A003 |
Curator |
|
A004 |
Engineer |
|
A005 |
Engineer/Aerospace |
|
A006 |
Engineer/Chemical |
|
A007 |
Engineer/Civil |
|
A008 |
Engineer/Electrical/Electronic |
|
A009 |
Engineer/Field |
|
A010 |
Engineer/Industrial |
|
A011 |
Engineer/Mechanical |
|
A012 |
Geologist |
|
A013 |
Home Economist |
|
A014 |
Legal/Attorney/Lawyer |
|
A015 |
Librarian/Archivist |
|
A016 |
Medical Doctor/Physician |
|
A017 |
Pastor |
|
A018 |
Pilot |
|
A019 |
Scientist |
|
A020 |
Statistician/Actuary |
|
A021 |
Veterinarian |
|
B000 |
Executive/Upper Management |
|
B001 |
CEO/CFO/Chairman/Corp Officer |
|
B002 |
Comptroller |
|
B003 |
Politician/Legislator/Diplomat |
|
B004 |
President |
|
B005 |
Treasurer |
|
B006 |
Vice President |
|
C000 |
Middle Management |
|
C001 |
Account Executive |
|
C002 |
Director/Art Director |
|
C003 |
Director/Executive Director |
|
C004 |
Editor |
|
C005 |
Manager |
|
C006 |
Manager/Assistant Manager |
|
C007 |
Manager/Branch Manager |
|
C008 |
Manager/Credit Manager |
|
C009 |
Manager/District Manager |
|
C010 |
Manager/Division Manager |
|
C011 |
Manger/General Manager |
|
C012 |
Manager/Marketing Manager |
|
C013 |
Manager/Office Manager |
|
C014 |
Manager/Plant Manager |
|
C015 |
Manager/Product Manager |
|
C016 |
Manager/Project Manager |
|
C017 |
Manager/Property Manager |
|
C018 |
Manager/Regional Manager |
|
C019 |
Manager/Sales Manager |
|
C020 |
Manager/Store Manager |
|
C021 |
Manager/Traffic Manager |
|
C022 |
Manager/Warehouse Manager |
|
C023 |
Planner |
|
C024 |
Principal/Dean/Educator |
|
C025 |
Superintendent |
|
C026 |
Supervisor |
|
D000 |
White Collar Worker |
|
D001 |
Accounting/Biller/Billing clerk |
|
D002 |
Actor/Entertainer/Announcer |
|
D003 |
Adjuster |
|
D004 |
Administration/Management |
|
D005 |
Advertising |
|
D006 |
Agent |
|
D007 |
Aide/Assistant |
|
D008 |
Aide/Assistant/Executive |
|
D009 |
Aide/Assistant/Office |
|
D010 |
Aide/Assistant/School |
|
D011 |
Aide/Assistant/Staff |
|
D012 |
Aide/Assistant/Technical |
|
D013 |
Analyst |
|
D014 |
Appraiser |
|
D015 |
Artist |
|
D016 |
Auctioneer |
|
D017 |
Auditor |
|
D018 |
Banker |
|
D019 |
Banker/Loan Office |
|
D020 |
Banker/Loan Processor |
|
D021 |
Bookkeeper |
|
D022 |
Broker |
|
D023 |
Broker/Stock/Trader |
|
D024 |
Buyer |
|
D025 |
Cashier |
|
D026 |
Caterer |
|
D027 |
Checker |
|
D028 |
Claims Examiner/Rep/Adjudicator |
|
D029 |
Clerk |
|
D030 |
Clerk/File |
|
D031 |
Collector |
|
D032 |
Communications |
|
D033 |
Conservation/Environment |
|
D034 |
Consultant/Advisor |
|
D035 |
Coordinator |
|
D036 |
Customer Service/Representative |
|
D037 |
Designer |
|
D038 |
Detective/Investigator |
|
D039 |
Dispatcher |
|
D040 |
Draftsman |
|
D041 |
Estimator |
|
D042 |
Expeditor |
|
D043 |
Finance |
|
D044 |
Flight Attendant/Steward |
|
D045 |
Florist |
|
D046 |
Graphic Designer/Commercial Artist |
|
D047 |
Hostess/Host/Usher |
|
D048 |
Insurance/Agent |
|
D049 |
Insurance/Underwriter |
|
D050 |
Interior Designer |
|
D051 |
Jeweler |
|
D052 |
Marketing |
|
D053 |
Merchandiser |
|
D054 |
Model |
|
D055 |
Musician/Music/Dance |
|
D056 |
Personnel/Recruiter/Interviewer |
|
D057 |
Photography |
|
D058 |
Public Relations |
|
D059 |
Publishing |
|
D060 |
Purchasing |
|
D061 |
Quality Control |
|
D062 |
Real Estate/Realtor |
|
D063 |
Receptionist |
|
D064 |
Reporter |
|
D065 |
Researcher |
|
D066 |
Sales |
|
D067 |
Sales Clerk/Counterman |
|
D068 |
Security |
|
D069 |
Surveyor |
|
D070 |
Technician |
|
D071 |
Telemarketer/Telephone/Operator |
|
D072 |
Teller/Bank Teller |
|
D073 |
Tester |
|
D074 |
Transcripter/Translator |
|
D075 |
Travel Agent |
|
D076 |
Union Member/Rep. |
|
D077 |
Ward Clerk |
|
D078 |
Water Treatment |
|
D079 |
Writer |
|
E001 |
Blue Collar Worker |
|
E002 |
Animal Technician/Groomer |
|
E003 |
Apprentice |
|
E004 |
Assembler |
|
E005 |
Athlete/Professional |
|
E006 |
Attendant |
|
E007 |
Auto Mechanic |
|
E008 |
Baker |
|
E009 |
Barber/Hairstylist/Beautician |
|
E010 |
Bartender |
|
E011 |
Binder |
|
E012 |
Bodyman |
|
E013 |
Brakeman |
|
E014 |
Brewer |
|
E015 |
Butcher/Meat Cutter |
|
E016 |
Carpenter/Furniture/Woodworking |
|
E017 |
Chef/Butler |
|
E018 |
Child Care/Day Care/Babysitter |
|
E019 |
Cleaner/Laundry |
|
E020 |
Clerk/Deli |
|
E021 |
Clerk/Produce |
|
E022 |
Clerk/Stock |
|
E023 |
Conductor |
|
E024 |
Construction |
|
E025 |
Cook |
|
E026 |
Cosmetologist |
|
E027 |
Courier/Delivery/Messenger |
|
E028 |
Crewman |
|
E029 |
Custodian |
|
E030 |
Cutter |
|
E031 |
Dock Worker |
|
E032 |
Driver |
|
E033 |
Driver/Bus Driver |
|
E034 |
Driver/Truck Driver |
|
E035 |
Electrician |
|
E036 |
Fabricator |
|
E037 |
Factory Workman |
|
E038 |
Farmer/Dairyman |
|
E039 |
Finisher |
|
E040 |
Fisherman/Seaman |
|
E041 |
Fitter |
|
E042 |
Food Service |
|
E043 |
Foreman/Crew leader |
|
E044 |
Foreman/Shop Foreman |
|
E045 |
Forestry |
|
E046 |
Foundry Worker |
|
E047 |
Furrier |
|
E048 |
Gardener/Landscaper |
|
E049 |
Glazier |
|
E050 |
Grinder |
|
E051 |
Grocer |
|
E052 |
Helper |
|
E053 |
Housekeeper/Maid |
|
E054 |
Inspector |
|
E055 |
Installer |
|
E056 |
Ironworker |
|
E057 |
Janitor |
|
E058 |
Journeyman |
|
E059 |
Laborer |
|
E060 |
Lineman |
|
E061 |
Lithographer |
|
E062 |
Loader |
|
E063 |
Locksmith |
|
E064 |
Machinist |
|
E065 |
Maintenance |
|
E066 |
Maintenance/Supervisor |
|
E067 |
Mason/Brick/Etc. |
|
E068 |
Material Handler |
|
E069 |
Mechanic |
|
E070 |
Meter Reader |
|
E071 |
Mill worker |
|
E072 |
Millwright |
|
E073 |
Miner |
|
E074 |
Mold Maker/Molder/Injection Mold |
|
E075 |
Oil Industry/Driller |
|
E076 |
Operator |
|
E077 |
Operator/Boilermaker |
|
E078 |
Operator/Crane Operator |
|
E079 |
Operator/Forklift Operator |
|
E080 |
Operator/Machine Operator |
|
E081 |
Packer |
|
E082 |
Painter |
|
E083 |
Parts (Auto Etc.) |
|
E084 |
Pipe fitter |
|
E085 |
Plumber |
|
E086 |
Polisher |
|
E087 |
Porter |
|
E088 |
Press Operator |
|
E089 |
Presser |
|
E090 |
Printer |
|
E091 |
Production |
|
E092 |
Repairman |
|
E093 |
Roofer |
|
E094 |
Sanitation/Exterminator |
|
E095 |
Seamstress/Tailor/Handicraft |
|
E096 |
Setup man |
|
E097 |
Sheet Metal Worker/Steel Worker |
|
E098 |
Shipping/Import/Export/Custom |
|
E099 |
Sorter |
|
E100 |
Toolmaker |
|
E101 |
Transportation |
|
E102 |
Typesetter |
|
E103 |
Upholstery |
|
E104 |
Utility |
|
E105 |
Waiter/Waitress |
|
E106 |
Welder |
|
F000 |
Health Services |
|
F001 |
Chiropractor |
|
F002 |
Dental Assistant |
|
F003 |
Dental Hygienist |
|
F004 |
Dentist |
|
F005 |
Dietician |
|
F006 |
Health Care |
|
F007 |
Medical Assistant |
|
F008 |
Medical Secretary |
|
F009 |
Medical Technician |
|
F010 |
Medical/Paramedic |
|
F011 |
Nurses Aide/Orderly |
|
F012 |
Optician |
|
F013 |
Optometrist |
|
F014 |
Pharmacist/Pharmacy |
|
F015 |
Psychologist |
|
F016 |
Technician/Lab |
|
F017 |
Technician/X-ray |
|
F018 |
Therapist |
|
F019 |
Therapists/Physical |
|
G001 |
Legal/Paralegal/Assistant |
|
G002 |
Legal Secretary |
|
G003 |
Secretary |
|
G004 |
Typist |
|
H001 |
Homemaker |
|
I000 |
Retired |
|
I001 |
Retired/Pensioner |
|
K000 |
Military Personnel |
|
K001 |
Armed Forces |
|
K002 |
Army Credit Union Trades |
|
K003 |
Navy Credit Union Trades |
|
K004 |
Air Force |
|
K005 |
National Guard |
|
K006 |
Coast Guard |
|
K007 |
Marines |
|
L001 |
Coach |
|
L002 |
Counselor |
|
L003 |
Instructor |
|
L004 |
Lecturer |
|
L005 |
Professor |
|
L006 |
Teacher |
|
L007 |
Trainer |
|
M001 |
Nurse |
|
M002 |
Nurse (Registered) |
|
M003 |
Nurse/LPN |
|
N000 |
Computer |
|
N001 |
Computer Operator |
|
N002 |
Computer Programmer |
|
N003 |
Computer/Systems Analyst |
|
N004 |
Data Entry/Key Punch |
|
P000 |
Civil Service |
|
P001 |
Air Traffic Control |
|
P002 |
Civil Service/Government |
|
P003 |
Corrections/Probation/Parole |
|
P004 |
Court Reporter |
|
P005 |
Firefighter |
|
P006 |
Judge/Referee |
|
P007 |
Mail Carrier/Postal |
|
P008 |
Mail/Postmaster |
|
P009 |
Police/Trooper |
|
P010 |
Social Worker/Case Worker |
|
Q001 |
Part Time |
|
R001 |
Student |
|
S001 |
Volunteer |
|
Default |
||
OccupationInputIndividualCode |
1 |
Professional / Technical |
2 |
Administration / Managerial |
|
3 |
Sales / Service |
|
4 |
Clerical / White Collar |
|
5 |
Craftsman / Blue Collar |
|
6 |
Student |
|
7 |
Homemaker |
|
8 |
Retired |
|
9 |
Farmer |
|
A |
Military |
|
B |
Religious |
|
C |
Self Employed |
|
D |
Self Employed - Professional / Technical |
|
E |
Self Employed - Administration / Managerial |
|
F |
Self Employed - Sales / Service |
|
G |
Self Employed - Clerical / White Collar |
|
H |
Self Employed - Craftsman / Blue Collar |
|
I |
Self Employed - Student |
|
J |
Self Employed - Homemaker |
|
K |
Self Employed - Retired |
|
L |
Self Employed - Other |
|
V |
Educator |
|
W |
Financial Professional |
|
X |
Legal Professional |
|
Y |
Medical Professional |
|
Z |
Other |
|
Default |
||
SupportsOtherInd |
1 |
Yes |
0 |
Default |
|
OtherPetOnwerInd |
1 |
Someone in the household has an interest in owning a pet other than a dog or cat, or they actually own an other pet. (i.e. hamster, rabbit, bird, fish, etc.) |
Default |
||
OurNationsHeritageInd |
1 |
Someone in the household has an interest in our nation’s heritage. |
Default |
||
OutdoorsGroupInd |
1 |
True |
Default |
||
OverallMatchInd |
M |
Matched Record |
Default |
||
OwnerRenterCode |
O |
Home Owner |
R |
Renter |
|
Default |
||
ParentingInd |
1 |
Someone in the household has an interest in parenting. |
Default |
||
InternetOnlineServiceUserInd |
1 |
Someone in the household has an interest in Internet service provider information. |
Default |
||
ModemOwnerInd |
1 |
Someone in the household has an interest in owning or buying a modem. |
Default |
||
PhotographyInd |
1 |
Someone in the household has an interest in photography. |
Default |
||
SupportsPoliticalInd |
1 |
Yes |
0 |
Default |
|
SupportsPoliticalConservativeInd |
1 |
Yes |
0 |
Default |
|
SupportsPoliticalLiberalInd |
1 |
Yes |
0 |
Default |
|
PoliticalPartyCode1 |
V |
Voter - No Party |
R |
Voter - Republican |
|
D |
Voter - Democratic |
|
I |
Voter - Independent |
|
Default |
||
PoliticalPartyInputIndividualCode |
V |
Voter - No Party |
R |
Voter - Republican |
|
D |
Voter - Democratic |
|
I |
Voter - Independent |
|
Default |
||
PowerBoatingInd |
1 |
Someone in the household has an interest in Power boating. |
Default |
||
PrecisionLevelCode |
3 |
Household |
4 |
Household Inferred |
|
A |
Zip+4 |
|
G |
Zip |
|
Default |
||
PresenceOfChildrenInd |
Y |
Child(ren) Present |
N |
No Children Present |
|
Default |
||
ProfessionalLivingInd |
1 |
True |
Default |
||
PurchaseComputerMemoryRank |
1 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
2 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
3 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
4 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
5 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
6 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
7 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
8 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
9 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
10 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
11 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
12 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
13 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
14 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
15 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
16 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
17 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
18 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
19 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
20 |
This ranks a household’s likelihood to buy computer memory.1 - Most Likely and 20 - Least Likely |
|
Default |
||
PurchaseDesktopComputerRank |
1 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
2 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
3 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
4 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
5 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
6 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
7 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
8 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
9 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
10 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
11 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
12 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
13 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
14 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
15 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
16 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
17 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
18 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
19 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
20 |
This ranks a household’s likelihood to buy a desktop computer. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
PurchaseMobilePhoneCamRank |
1 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
2 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
3 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
4 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
5 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
6 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
7 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
8 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
9 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
10 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
11 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
12 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
13 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
14 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
15 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
16 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
17 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
18 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
19 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
20 |
This ranks a household’s likelihood to select a mobile phone based on camera/camcorder. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
PurchaseTabletComputerRank |
1 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
2 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
3 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
4 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
5 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
6 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
7 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
8 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
9 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
10 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
11 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
12 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
13 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
14 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
15 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
16 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
17 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
18 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
19 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
20 |
This ranks a household’s likelihood to buy a tablet computer. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
PurchaseTabletComputereReadersRank |
1 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
2 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
3 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
4 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
5 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
6 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
7 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
8 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
9 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
10 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
11 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
12 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
13 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
14 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
15 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
16 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
17 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
18 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
19 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
20 |
This ranks a household’s likelihood to buy a tablet computer & ereader. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
RaceCodeInputIndividualCode |
A |
Asian |
B |
Black |
|
C |
Chinese |
|
H |
Hispanic |
|
I |
American Indian |
|
N |
Japanese |
|
O |
Other |
|
P |
Portuguese |
|
W |
White |
|
Default |
||
RaceCodeLowDetail |
A |
Asian |
B |
African American |
|
H |
Hispanic |
|
W |
White/Other |
|
Default |
||
ReadingAudioBooksInd |
1 |
Someone in the household has an interest in listening to audio books. |
Default |
||
ReadingBestSellersInd |
1 |
Someone in the household has an interest in reading best sellers. |
Default |
||
FinancialNewsletterSubscribersInd |
1 |
Household indicated they subscribe to a financial newsletter. Our sources contribute both online and offline newsletter subscribers. |
Default |
||
ReadingGeneralInd |
1 |
Someone in the household has a general interest in reading. |
Default |
||
ReadingGroupInd |
1 |
True |
Default |
||
ReadingMagazinesInd |
1 |
Someone in the household has an interest in reading magazines. |
Default |
||
ReadingReligiousInspirationalInd |
1 |
Someone in the household has an interest in reading religious / inspirational items. |
Default |
||
ReadingScienceFictionInd |
1 |
Someone in the household has an interest in reading science fiction. |
Default |
||
ReadNewsInWeekdayPaperRank |
1 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
2 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
3 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
4 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
5 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
6 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
7 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
8 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
9 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
10 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
11 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
12 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
13 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
14 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
15 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
16 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
17 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
18 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
19 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
20 |
This ranks a household’s likelihood to read international/national news in a weekday newspaper. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
SupportsReligiousInd |
1 |
Yes |
0 |
Default |
|
ReligiousInspirationalInd |
1 |
Someone in the household has an interest in religion / inspirational. |
Default |
||
RecreationalVehiclesInd |
1 |
Someone in the household has an interest in recreational vehicles. |
Default |
||
RecreationalVehicleInd |
1 |
Someone in the household has indicated that they own a recreational vehicle (RV). |
Default |
||
SatelliteTVRank |
1 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
2 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
3 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
4 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
5 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
6 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
7 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
8 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
9 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
10 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
11 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
12 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
13 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
14 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
15 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
16 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
17 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
18 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
19 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
20 |
Ranks the likelihood a consumer subscribes to a satellite TV service. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
ScienceSpaceInd |
1 |
Someone in the household has an interest in science / space. |
Default |
||
ScubaDivingInd |
1 |
Someone in the household has an interest in scuba diving. |
Default |
||
SelfImprovementInd |
1 |
Someone in the household has an interest in self improvement. |
Default |
||
SeniorAdultInHouseholdInd |
Y |
Presence of Senior Adult |
Default |
||
SewingKnittingNeedleworkInd |
1 |
Someone in the household has an interest in sewing / knitting / needlework. |
Default |
||
SingleParentInd |
1 |
Yes |
0 |
Default |
|
SnowSkiingInd |
1 |
Someone in the household has an interest in snow skiing. |
Default |
||
SmallOfficeHouseholdInd |
1 |
Yes |
Default |
||
SpectatorSportsRacingInd |
1 |
Someone in the household has an interest in watching auto / motorcycle racing. |
Default |
||
SpectatorSportsBaseballInd |
1 |
Someone in the household has an interest in watching baseball. |
Default |
||
SpectatorSportsBastketballInd |
1 |
Someone in the household has an interest in watching basketball. |
Default |
||
SpectatorSportsFootballInd |
1 |
Someone in the household has an interest in watching football. |
Default |
||
SpectatorSportsHockeyInd |
1 |
Someone in the household has an interest in watching hockey. |
Default |
||
SpectatorSportsSoccerInd |
1 |
Someone in the household has an interest in watching soccer. |
Default |
||
SpectatorSportsTennisInd |
1 |
Someone in the household has an interest in watching tennis. |
Default |
||
SpectatorSportsTVSportsInd |
1 |
Three of the following interests must be populated for this element to be populated. Internal ‘sports’ source data, along with a number of spectator sports interest elements must be populated for this element to be populated. |
Default |
||
SportsGroupInd |
1 |
True |
Default |
||
SportyLivingInd |
1 |
True |
Default |
||
StrangeandUnusualInd |
1 |
Someone in the household has an interest in the strange and unusual. This element refers to interest in the odd, abnormal, weird, supernatural, paranormal, etc. |
Default |
||
SuppressionMailDMA |
N |
Do not mail this Individual |
Default |
||
SweepstakesContestsInd |
1 |
Someone in the household has an interest in entering sweepstakes / contests. |
Default |
||
TeletrendsCellularUserRank |
1 |
Top 10% of Users (Most Likely) |
2 |
11 - 20% of Users |
|
3 |
21 - 30% of Users |
|
4 |
31 - 40% of Users |
|
5 |
41 - 50% of Users |
|
6 |
51 - 60% of Users |
|
7 |
61 - 70% of Users |
|
8 |
71 - 80% of Users |
|
9 |
81 - 90% of Users |
|
10 |
Bottom 91 - 100% of Users (Least Likely) |
|
Default |
||
TennisInd |
1 |
Someone in the household has an interest in playing tennis. |
Default |
||
TheaterPerformingArtsInd |
1 |
Someone in the household has an interest in the theater / performing arts. |
Default |
||
TraditionalCableTVSubscriberRank |
1 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
2 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
3 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
4 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
5 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
6 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
7 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
8 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
9 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
10 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
11 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
12 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
13 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
14 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
15 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
16 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
17 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
18 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
19 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
20 |
Likely to subscribe to traditional cable TV, like Spectrum or Cox.1 - Most Likely and 20 - Least Likely |
|
Default |
||
TravelAirportsRank |
1 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
2 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
3 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
4 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
5 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
6 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
7 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
8 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
9 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
10 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
11 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
12 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
13 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
14 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
15 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
16 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
17 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
18 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
19 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
20 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
21 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
22 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
23 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
24 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
25 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
26 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
27 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
28 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
29 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
30 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
31 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
32 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
33 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
34 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
35 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
36 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
37 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
38 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
39 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
40 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
41 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
42 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
43 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
44 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
45 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
46 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
47 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
48 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
49 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
50 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
51 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
52 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
53 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
54 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
55 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
56 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
57 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
58 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
59 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
60 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
61 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
62 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
63 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
64 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
65 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
66 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
67 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
68 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
69 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
70 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
71 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
72 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
73 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
74 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
75 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
76 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
77 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
78 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
79 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
80 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
81 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
82 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
83 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
84 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
85 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
86 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
87 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
88 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
89 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
90 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
91 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
92 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
93 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
94 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
95 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
96 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
97 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
98 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
99 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
100 |
Individuals who are likely frequent flyers. 1 - Most Likely and 100 - Least Likely |
|
Default |
||
TravelCruiseVacationsInd |
1 |
Someone in the household has an interest in taking cruise vacations. |
Default |
||
TravelDomesticInd |
1 |
Someone in the household has an interest in domestic traveling. |
Default |
||
TravelFamilyVacationsInd |
1 |
Someone in the household has an interest in taking family vacations. |
Default |
||
TravelGroupInd |
1 |
True |
Default |
||
TravelInternationalInd |
1 |
Someone in the household has an interest in Travel International |
Default |
||
TruckOwnerInd |
1 |
Yes |
Default |
||
TVCableInd |
1 |
Someone in the household has an interest in watching on TV Cable |
Default |
||
TVGuideInd |
1 |
Someone in the household has an interest in TV Guides. |
Default |
||
TVGuideNetworkRank |
1 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
2 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
3 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
4 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
5 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
6 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
7 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
8 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
9 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
10 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
11 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
12 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
13 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
14 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
15 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
16 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
17 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
18 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
19 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
20 |
Likely to subscribe or use a TV Guide Network. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
TVHDTVSatelliteDishInd |
1 |
Someone in the household has an interest in in TV that’s in HD and from TV that’s from SatelliteDish |
Default |
||
TVSatelliteDishInd |
1 |
Someone in the household has an interest in watching TV on Satellite Dish |
Default |
||
UpscaleLivingInd |
1 |
True |
Default |
||
VehicleDominantLifestyleCode |
A |
Luxury / Upper Sporty Classification |
B |
Truck Classification |
|
C |
Sport Utility Vehicle Classification |
|
D |
Mini-Van Classification |
|
E |
Regular Classification (Mid-size / Small) |
|
F |
Upper Classification (Mid-size / Large) |
|
G |
Basic Sporty Classification |
|
Default |
||
VehicleKnownOwnedNumber |
1 |
1 Car |
2 |
2 Cars |
|
3 |
3 or More Cars |
|
Default |
||
VehicleNewCarBuyer |
Y |
True |
Default |
||
VehicleNewUsedInd1 |
N |
New |
U |
Used |
|
Default |
||
VehicleNewUsedInd2 |
N |
New |
U |
Used |
|
Default |
||
VehicleTypeVehicleCode1 |
C1 |
Entry Compact Car |
C4 |
Premium Compact Car |
|
F4 |
Premium Full-size Car |
|
L1 |
Entry Luxury Car |
|
L2 |
Mid-Size Luxury Car |
|
L3 |
Sports Luxury Car |
|
L4 |
Premium Luxury Car |
|
M1 |
Entry Mid-size Car |
|
M4 |
Premium Mid-size Car |
|
P1 |
Compact Pickup |
|
P2 |
Light Duty Full-size Pickup |
|
P3 |
Heavy Duty Full-size Pickup |
|
P4 |
Luxury Full-size Pickup |
|
S1 |
Entry Sports Car |
|
S4 |
Premium Sports Car |
|
U1 |
Compact SUV |
|
U2 |
Mid-size SUV |
|
U3 |
Full-size SUV |
|
U4 |
Luxury SUV |
|
V1 |
Compact Van |
|
V3 |
Full-size Van |
|
Default |
||
VehicleTypeVehicleCode2 |
C1 |
Entry Compact Car |
C4 |
Premium Compact Car |
|
F4 |
Premium Full-size Car |
|
L1 |
Entry Luxury Car |
|
L2 |
Mid-Size Luxury Car |
|
L3 |
Sports Luxury Car |
|
L4 |
Premium Luxury Car |
|
M1 |
Entry Mid-size Car |
|
M4 |
Premium Mid-size Car |
|
P1 |
Compact Pickup |
|
P2 |
Light Duty Full-size Pickup |
|
P3 |
Heavy Duty Full-size Pickup |
|
P4 |
Luxury Full-size Pickup |
|
S1 |
Entry Sports Car |
|
S4 |
Premium Sports Car |
|
U1 |
Compact SUV |
|
U2 |
Mid-size SUV |
|
U3 |
Full-size SUV |
|
U4 |
Luxury SUV |
|
V1 |
Compact Van |
|
V3 |
Full-size Van |
|
Default |
||
VeteranInd |
1 |
Yes |
0 |
Default |
|
SupportsVeteransInd |
1 |
Yes |
0 |
Default |
|
WaterSportsInd |
1 |
Someone in the household has an interest in water sports. |
Default |
||
WaterSportsSubstitutionRank |
1 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
2 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
3 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
4 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
5 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
6 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
7 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
8 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
9 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
10 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
11 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
12 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
13 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
14 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
15 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
16 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
17 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
18 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
19 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
20 |
This element ranks the likelihood a consumer will engage in water sports activities while traveling. 1 - Most Likely and 20 - Least Likely |
|
Default |
||
WirelessCellularPhoneOwnerInd |
1 |
Someone in the household has an interest in owning or buying a wireless cellular phone. |
Default |
||
WirelessProductBuyerInd |
1 |
Indicates if anyone in the household purchases wireless products. |
Default |
||
WoodWorkingInd |
1 |
Someone in the household has an interest in woodworking. |
Default |
||
WorkingWomanInd |
Y |
Working Woman |
Default |
||
YoungAdultinHouseholdAge |
Y |
Presence of Young Adult |
Default |
||
HouseholdAgeCode HouseholdAgeCode HouseholdAgeCode HouseholdAgeCode HouseholdAgeCode HouseholdAgeCode HouseholdAgeCode |
1 |
Age between 18 and 24 |
2 |
Age between 25 and 34 |
|
3 |
Age between 35 and 44 |
|
4 |
Age between 45 and 54 |
|
5 |
Age between 55 and 64 |
|
6 |
Age between 65 and 74 |
|
7 |
Age 75 |
|
TitlePrefixInd TitlePrefixInd TitlePrefixInd TitlePrefixInd TitlePrefixInd TitlePrefixInd TitlePrefixInd TitlePrefixInd TitlePrefixInd TitlePrefixInd TitlePrefixInd |
I |
Individual (no title) |
0 |
Ms. |
|
1 |
Mr. |
|
2 |
Mrs. |
|
3 |
Miss |
|
4 |
Doctor |
|
5 |
Mr & Mrs |
|
6 |
Dr & Mrs |
|
7 |
Hon |
|
8 |
Rev |
|
9 |
Other |
|
ConfidenceUseCode ConfidenceUseCode ConfidenceUseCode ConfidenceUseCode |
1 |
Premium Deliverability |
2 |
Secondary Deliverability |
|
3 |
No First Class Mailings |
|
4 |
U.S. Territory/Military Addresses |
Consumer 2#
Sample File#
Click here to download the sample file.
Layout and Definitions#
Grouping |
Column Name |
Type |
Definition |
|---|---|---|---|
Address |
MelissaAddressKey |
bigint |
10-digit unique key assigned to each address. |
BaseMelissaAddressKey |
bigint |
Displays the parent Melissa Address Key of an address if it is a part of or within a building. Ex. Apartment |
|
People |
FirstName1 |
char(14) |
Primary person’s first name |
MiddleNameInitial1 |
char(1) |
Primary person’s middle initial |
|
LastName |
char(20) |
Primary person’s last name |
|
NameSuffix1 |
char(2) |
Primary person’s name suffix |
|
Address |
AddressLine |
varchar(75) |
Street address |
City |
varchar(28) |
City |
|
State |
varchar(2) |
State |
|
ZIPCode |
varchar(5) |
ZIP Code |
|
Plus4 |
varchar(4) |
ZIP plus 4 |
|
DeliveryPoint |
varchar(2) |
A specific location where mail is delivered to an individual or entity. It is a precise point of delivery for a particular address. |
|
AddressKey |
varchar(11) |
Address key is a combination of a location’s ZIPCode + Plus4 + DeliveryPoint |
|
ResultCodes |
varchar(100) |
Melissa result codes |
|
AddressStreetNumber |
varchar(10) |
Address street number. Ex.’6450’ |
|
AddressStreetName |
varchar(28) |
Address street name Ex. ‘Side’ |
|
AddressSuiteNumber |
varchar(8) |
Suite number. Ex. ‘Q’ |
|
AddressType |
char(1) |
Address type. Ex. P.O.Box or residential address |
|
RBDI |
char(1) |
Address type. Ex. P.O.Box or residential address |
|
CarrierRoute |
varchar(4) |
The carrier route for the location address assigned by the USPS. |
|
FIPSCode |
varchar(5) |
The FIPSCode indicates the location of the address at both the state and county level. |
|
FIPSCountyCode |
char(3) |
County code |
|
RouteDesignatorAndNumber |
char(6) |
Route designator and number |
|
BoxDesignatorAndNumber |
char(15) |
Box designator and number |
|
AddressQualityCode |
char(1) |
Indicates whether an address matched in the delivery sequence file. |
|
SeasonalDeliveryCode |
char(1) |
Used to denote seasonal delivery. Seasonal delivery is defined as a delivery point that is occupied during one, but less than four of the standard divisions of the year (fall, spring, summer winter) |
|
DeliveryTypeCode |
char(1) |
Categorizes a delivery point as a residential, business, or other type. |
|
AddressNameCensorCode |
char(1) |
Address name censor code |
|
Geo |
PlaceCode |
varchar(7) |
Place identifier represented as State FIPS (2) + PlaceFIPS (5) |
Latitude |
decimal(18,6) |
The latitude in decimal degree using the WGS84 datum for the address |
|
Longitude |
decimal(18,6) |
The longitude in decimal degree using the WGS84 datum for the address |
|
CensusKey |
varchar(16) |
Census key is a 15 or 16-character key combination of the state FIPS code + county FIPS code + tract number + block number + block suffix. The Census key was created by the US Government to correctly identify, classify, and pull statistical data from areas across the United States. |
|
CensusTractBlockGroup2010 |
char(7) |
2010 census geo tract or block group |
|
FIPSStateCode2010 |
char(2) |
2010 census geo state code |
|
FIPSCountyCode2010 |
char(3) |
2010 census geo county code |
|
CBSACode |
char(5) |
The core based statistical area where the place is located. |
|
People1Demographic |
Gender1 |
char(1) |
The gender of the primary person |
Age1 |
char(3) |
The exact age of the primary person |
|
BirthYear1 |
char(4) |
Birth year of the primary person |
|
BirthMonth1 |
char(2) |
Birth month of the primary person |
|
TitleCode1 |
char(1) |
Primary person’s title code |
|
Phone |
PhoneNumberAreaCode |
char(3) |
Phone number area code |
PhoneNumber |
char(7) |
Phone number |
|
FullPhoneNumber |
varchar(10) |
Full phone number |
|
LandlinePhoneAreaCode |
varchar(3) |
Phone number area code |
|
LandlinePhoneNumber |
varchar(7) |
Landline-primary-all available |
|
PhoneType |
varchar(1) |
Type of phone(landline)-primary-all available |
|
CellPhoneNumber1 |
varchar(10) |
Cell phone number1 |
|
CellPhoneNumber2 |
varchar(10) |
Cell phone number2 |
|
CellPhoneNumber3 |
varchar(10) |
Cell phone number3 |
|
CellPhoneNumber4 |
varchar(10) |
Cell phone number4 |
|
SecondaryCellPhoneAreaCode1 |
varchar(3) |
Secondary cell phone area code1 |
|
SecondaryCellPhoneNumber1 |
varchar(7) |
Secondary cell phone number1 |
|
SecondaryCellPhoneAreaCode2 |
varchar(3) |
Secondary cell phone area code2 |
|
SecondaryCellPhoneNumber2 |
varchar(7) |
Secondary cell phone number2 |
|
SecondaryCellPhoneAreaCode3 |
varchar(3) |
Secondary cell phone area code3 |
|
SecondaryCellPhoneNumber3 |
varchar(7) |
Secondary cell phone number3 |
|
SecondaryCellPhoneAreaCode4 |
varchar(3) |
Secondary cell phone area code4 |
|
SecondaryCellPhoneNumber4 |
varchar(7) |
Secondary cell phone number4 |
|
varchar(450) |
|||
EmailResultLevel |
int |
Email result level |
|
Household |
Age0to2Code |
char(1) |
Children age 0 to 2(enhanced) |
Age3to5Code |
char(1) |
Children age 3 to 5(enhanced) |
|
Age6to10Code |
char(1) |
Children age 6 to 10(enhanced) |
|
Age11to15Code |
char(1) |
Children age 11 to 15(enhanced) |
|
Age16to17Code |
char(1) |
Children age 16 to17(enhanced) |
|
Age18to24Code |
char(1) |
Age 18 to 24 year old specific(enhanced) |
|
Age25to34Code |
char(1) |
Age 25 to 34 year old specific(enhanced) |
|
Age35to44Code |
char(1) |
Age 35 to 44 year old specific(enhanced) |
|
Age45to54Code |
char(1) |
Age 45 to 54 year old specific(enhanced) |
|
Age55to64Code |
char(1) |
Age 55 to 64 year old specific(enhanced) |
|
Age65to74Code |
char(1) |
Age 65 to 74 year old specific(enhanced) |
|
Age75PlusCode |
char(1) |
Presence of adults age 75 plus specific(enhanced) |
|
AgeUnknownCode |
char(1) |
Presence of adults unknown age(enhanced) |
|
Under35Ind |
char(1) |
Age under35 year old inferred(enhanced) |
|
Age35to44Ind |
char(1) |
Age 35 to 44 year old inferred(enhanced) |
|
Age45to64Ind |
char(1) |
Age 45 to 64 year old inferred(enhanced) |
|
Age65PlusInd |
char(1) |
Age 65 plus year old inferred(enhanced) |
|
NumberOfPersonsinHousehold |
char(1) |
Advantage household size(enhanced) |
|
NumberOfAdultsinHousehold |
char(1) |
Advantage number of adults |
|
AdvantageNumberOfAdultsInd |
char(1) |
Advantage number of adults indicator |
|
NumberOfChildreninHousehold |
char(1) |
Number of children in household(enhanced) |
|
PresenceOfChildren |
char(1) |
Advantage presence of children(enhanced) |
|
PresenceOfChildrenInd |
char(1) |
Advantage presence of children indicator(enhanced) |
|
TargetNetWorth |
char(1) |
Target net worth2.0 |
|
HouseholdsMedianHouseholdIncome |
char(6) |
Households: median household income |
|
HouseholdAgeCode |
char(1) |
Advantage household age code(enhanced) |
|
HouseholdTypeCode |
char(2) |
Household type/family composition(enhanced) |
|
AdvantageHouseholdAgeInd |
char(1) |
Advantage household age indicator(enhanced) |
|
AdvantageHouseholdSizeInd |
char(1) |
Advantage household size indicator(enhanced) |
|
HouseholdVerificationDate |
char(6) |
Verification date of household |
|
Occupation |
char(2) |
Occupation |
|
MaritalStatusCode |
char(1) |
Advantage household marital status |
|
LengthOfResidence |
char(1) |
Advantage length of residence |
|
AdvantageLengthOfResidenceInd |
char(1) |
Advantage length of residence indicator |
|
AdvantageHomeOwnerInd |
char(1) |
Advantage home owner indicator |
|
AdvantageHouseholdMaritalStatusInd |
char(1) |
Advantage household marital status indicator |
|
EstimatedHomeIncomePredictor |
char(1) |
Advantage target income2.0 |
|
AdvantageHouseholdIncomeIdentifierInd |
char(1) |
Advantage target income indicator2.0 |
|
FamiliesPercentHouseholdIwthOwnChildren |
char(2) |
Families: %households with own children |
|
PopulationPercentWhiteAlone |
char(2) |
The percentage of the white population |
|
AvailableHomeEquityInThousands |
char(4) |
Available home equity in thousands |
|
AvgVehiclesPerOccupiedUnit |
char(3) |
Occupied housing units: avg. number of vehicles available |
|
Property |
DwellingType |
char(1) |
Advantage dwelling type |
AdvantageDwellingTypeInd |
char(1) |
Advantage dwelling type indicator |
|
HomeOwnerRenterCode |
char(1) |
Advantage home owner |
|
MedianValueOwnerOccupiedHousingUnits |
char(7) |
Median value, owner-occupied housing units |
|
YearHomeBuilt |
char(4) |
Year home built |
|
LivingAreaSquareFootageRange |
char(1) |
Living area square footage range |
|
LotCode |
char(1) |
Property lot size in acres |
|
HomeSaleDate |
char(6) |
Home sale date |
|
HomeSalePriceinThousands |
char(4) |
Home sale price(in thousands) |
|
HomeMarketValueTaxRecord |
char(4) |
Home market value(tax record) |
|
MortgageDate |
char(6) |
Mortgage date |
|
OriginalMortgageAmount |
char(4) |
Original mortgage amount |
|
FirstMortgageAmountInThousands |
char(4) |
First mortgage amount in thousands |
|
SecondMortgageAmountinThousands |
char(4) |
Second mortgage amount in thousands |
|
MortgageLoantypeorRefinance |
char(1) |
Mortgage loan type (or refinance) |
|
MortgageInterestRateorRefinance |
char(4) |
Mortgage interest rate (or refinance) |
|
MortgageInterestRateTypeorRefinance |
char(1) |
Mortgage interest rate type (or refinance) |
|
RefinanceInd |
char(1) |
Refinance indicator |
|
HomeEquityLoanDate |
char(6) |
Home equity loan date |
|
HomeEquityLoaninThousands |
char(4) |
Home equity loan in thousands |
|
HomeEquityLoanInd |
char(1) |
Home equity loan indicator |
|
TargetHomeMarketValueOrig |
char(5) |
Target home market value |
|
TargetHomeMarketValue |
char(5) |
Target home market value |
|
TargetHomeMarketValueType |
char(1) |
Target home market value type |
|
HousingUnitsPercentOwnerOccupied |
char(2) |
Housing units: %owner occupied housing units |
|
HousingUnitsPercentOneUnitDetached |
char(2) |
Housing units: %1 unit detached |
|
HousingUnitsPercentBuilt2000To2004 |
char(2) |
Housing units percent built2000 to2004 |
|
HousingUnitsPercentBuilt2005OrLater |
char(2) |
Housing units percent built2005 or later |
|
CreditCard |
TypeOfCreditCardAmericanExpress |
char(1) |
Type of credit card-american express |
TypeOfCreditCardAnyCreditCard |
char(1) |
Type of credit card-any credit card |
|
CreditCardUsageBankCard |
char(1) |
Type of credit card-bank card |
|
TypeOfCreditCardCatalogShowroom |
char(1) |
Type of credit card-catalog showroom |
|
TypeOfCreditCardComputerElectronic |
char(1) |
Type of credit card-computer/electronic |
|
TypeOfCreditCardDebitCard |
char(1) |
Type of credit card-debit card |
|
CreditCardUsageFinanceCoCard |
char(1) |
Type of credit card-finance co card |
|
TypeOfCreditCardFurniture |
char(1) |
Type of credit card-furniture |
|
TypeOfCreditCardGrocery |
char(1) |
Type of credit card-grocery |
|
TypeOfCreditCardHomeImprovement |
char(1) |
Type of credit card-home improvement |
|
TypeOfCreditCardHomeOfficeSupply |
char(1) |
Type of credit card-home/office supply |
|
TypeOfCreditCardLowEndDepartmentStore |
char(1) |
Type of credit card-low end department store |
|
TypeOfCreditCardMainStreetRetail |
char(1) |
Type of credit card-main street retail |
|
TypeOfCreditCardMastercard |
char(1) |
Type of credit card-Mastercard |
|
TypeOfCreditCardMembershipWarehouse |
char(1) |
Type of credit card-membership warehouse |
|
CreditCardUsageMiscellaneous |
char(1) |
Type of credit card-miscellaneous |
|
CreditCardUsageOilGasCard |
char(1) |
Type of credit card-oil + gas card |
|
TypeOfCreditCardSpecialtyApparel |
char(1) |
Type of credit card-specialty apparel |
|
TypeOfCreditCardSportingGoods |
char(1) |
Type of credit card-sporting goods |
|
CreditCardUsageStandardRetail |
char(1) |
Type of credit card-standard retail |
|
CreditCardUsageStandardSpecialtyCard |
char(1) |
Type of credit card-standard specialty card |
|
CreditCardUsageTravelEntertainment |
char(1) |
Type of credit card-travel+entertainment |
|
TypeOfCreditCardTVMailOrder |
char(1) |
Type of credit card-TVmail order |
|
CreditCardUsageUpscaleRetail |
char(1) |
Type of credit card-upscale retail |
|
CreditCardUsageUpscaleSpecRetail |
char(1) |
Type of credit card-upscale spec retail |
|
TypeOfCreditCardVisa |
char(1) |
Type of credit card-visa |
|
MISC |
StatusCodeOfRecords |
char(1) |
Record quality code |
FileCode |
char(1) |
File code |
|
Fraction |
char(3) |
Fraction |
|
PostOfficeName |
char(13) |
Post office name |
|
Niches2 |
char(3) |
Niches2 |
|
MailResponsiveBuyerInd |
char(1) |
Mail order buyer |
|
People2Demographic |
FirstName2 |
char(14) |
Secondary person’s first name |
MiddleNameInitial2 |
char(1) |
Secondary person’s middle initial |
|
Gender2 |
char(1) |
Secondary person’s gender |
|
Age2 |
char(3) |
The exact age of the secondary person |
|
BirthYear2 |
char(4) |
Birth year of the secondary person |
|
BirthMonth2 |
char(2) |
Birth month of the secondary person |
|
TitleCode2 |
char(1) |
Secondary person’s title code |
|
People3Demograhpic |
FirstName3 |
char(14) |
Tertiary person’s first name |
MiddleNameInitial3 |
char(1) |
Tertiary person’s middle name |
|
Gender3 |
char(1) |
Tertiary person’s gender |
|
Age3 |
char(3) |
The exact age of tertiary person |
|
BirthYear3 |
char(4) |
Birth year of the tertiary person |
|
BirthMonth3 |
char(2) |
Birth month of the tertiary person |
|
People4Demograhpic |
FirstName4 |
char(14) |
Quaternary person’s first name |
MiddleNameInitial4 |
char(1) |
Quaternary person’s middle name |
|
Gender4 |
char(1) |
Quaternary person’s gender |
|
Age4 |
char(3) |
The exact age of the quaternary person |
|
BirthYear4 |
char(4) |
Birth year of the quaternary person |
|
BirthMonth4 |
char(2) |
Birth month of the quaternary person |
|
People5Demograhpic |
FirstName5 |
char(14) |
Quinary person’s first name |
MiddleNameInitial5 |
char(1) |
Quinary person’s middle name initial |
|
Gender5 |
char(1) |
Quinary person’s gender |
|
Age5 |
char(3) |
The exact age of the quinary person |
|
BirthYear5 |
char(4) |
Birth year of the quinary person |
|
BirthMonth5 |
char(2) |
Birth month of the quinary person |
Code and Definitions#
Column Name |
Code |
Definition |
|---|---|---|
CreditCardUsageBankCard |
No/Unknown |
|
Y |
Yes |
|
CreditCardUsageFinanceCoCard |
No/Unknown |
|
Y |
Yes |
|
CreditCardUsageMiscellaneous |
No/Unknown |
|
Y |
Yes |
|
CreditCardUsageOilGasCard |
No/Unknown |
|
Y |
Yes |
|
CreditCardUsageStandardRetail |
No/Unknown |
|
Y |
Yes |
|
CreditCardUsageStandardSpecialtyCard |
No/Unknown |
|
Y |
Yes |
|
CreditCardUsageTravelEntertainment |
No/Unknown |
|
Y |
Yes |
|
CreditCardUsageUpscaleRetail |
No/Unknown |
|
Y |
Yes |
|
CreditCardUsageUpscaleSpecRetail |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardAnyCreditCard |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardCatalogShowroom |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardComputerElectronic |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardDebitCard |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardFurniture |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardGrocery |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardHomeImprovement |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardHomeOfficeSupply |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardLowEndDepartmentStore |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardMainStreetRetail |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardMastercard |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardMembershipWarehouse |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardSpecialtyApparel |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardSportingGoods |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardTVMailOrder |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardVisa |
No/Unknown |
|
Y |
Yes |
|
TypeOfCreditCardAmericanExpress |
No/Unknown |
|
Y |
Yes |
|
FIPSStateCode2010 |
01 |
Alabama |
02 |
Alaska |
|
04 |
Arizona |
|
05 |
Arkansas |
|
06 |
California |
|
08 |
Colorado |
|
09 |
Connecticut |
|
10 |
Delaware |
|
11 |
Washington, DC |
|
12 |
Florida |
|
13 |
Georgia |
|
15 |
Hawaii |
|
16 |
Idaho |
|
17 |
Illinois |
|
18 |
Indiana |
|
19 |
Iowa |
|
20 |
Kansas |
|
21 |
Kentucky |
|
22 |
Louisiana |
|
23 |
Maine |
|
24 |
Maryland |
|
25 |
Massachusetts |
|
26 |
Michigan |
|
27 |
Minnesota |
|
28 |
Mississippi |
|
29 |
Missouri |
|
30 |
Montana |
|
31 |
Nebraska |
|
32 |
Nevada |
|
33 |
New Hampshire |
|
34 |
New Jersey |
|
35 |
New Mexico |
|
36 |
New York |
|
37 |
North Carolina |
|
38 |
North Dakota |
|
39 |
Ohio |
|
40 |
Oklahoma |
|
41 |
Oregon |
|
42 |
Pennsylvania |
|
44 |
Rhode Island |
|
45 |
South Carolina |
|
46 |
South Dakota |
|
47 |
Tennessee |
|
48 |
Texas |
|
49 |
Utah |
|
50 |
Vermont |
|
51 |
Virginia |
|
53 |
Washington |
|
54 |
West Virginia |
|
55 |
Wisconsin |
|
56 |
Wyoming |
|
AddressQualityCode |
0 |
Address Matched DSF2 |
2 |
Address did not match to DSF2 |
|
9 |
Record did not DSF2 code, but has at least a carrier route applied |
|
AddressType |
1 |
House number and Street name present |
2 |
Rural/Highway Contract, Rte No. with Box number |
|
3 |
Box number only |
|
4 |
Rural/Highway Contract, Route No. with no Box No |
|
5 |
Street name only present (misc. info) |
|
6 |
General Delivery/No Address Line (2 liner) |
|
DwellingType |
0 |
Unknown |
1 |
SFDU |
|
2 |
MFDU |
|
3 |
Business |
|
5 |
Condo |
|
6 |
Mobile Home |
|
AdvantageDwellingTypeInd |
S |
Household Specific |
AdvantageHomeOwnerInd |
H |
Household Inferred |
S |
Household Specific |
|
AdvantageHouseholdAgeInd |
H |
Household Inferred |
S |
Household Specific |
|
AdvantageHouseholdIncomeIdentifierInd |
H |
Inferred |
S |
Specific |
|
AdvantageHouseholdMaritalStatusInd |
H |
Household Inferred |
S |
Household Specific |
|
AdvantageHouseholdSizeInd |
H |
Household Inferred |
S |
Household Specific |
|
AdvantageLengthOfResidenceInd |
S |
Household Specific |
AdvantageNumberOfAdultsInd |
H |
Household Inferred |
S |
Household Specific |
|
Age18to24Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
Age25to34Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
Age35to44Ind |
1 |
Adult Present |
Not Available |
||
Age35to44Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
Age45to54Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
Age45to64Ind |
1 |
Adult Present |
Not Available |
||
Age55to64Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
Age65to74Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
Age75PlusCode |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
AgeUnknownCode |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
Age0to2Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
None Present or Not Available |
||
Age11to15Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
Age16to17Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
Age3to5Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
Age6to10Code |
1 |
Male present |
2 |
Female present |
|
3 |
Male and Female present |
|
4 |
Unknown Gender present |
|
5 |
Male and Unknown Gender present |
|
6 |
Female and Unknown Gender present |
|
7 |
Male, Female and Unknown Gender present |
|
None Present or Not Available |
||
DeliveryTypeCode |
B |
Business Delivery included in USPS Delivery Statistics |
R |
Residential Delivery included in USPS Delivery Statistics |
|
X |
Business Delivery excluded from USPS Delivery Statistics |
|
Unknown |
||
SeasonalDeliveryCode |
B |
Both Seasonal and Educational Delivery |
E |
Educational Delivery |
|
N |
Not Seasonal Delivery |
|
Y |
Seasonal Delivery |
|
Not Available |
||
EstimatedHomeIncomePredictor |
1 |
$ 0 - $ 14,999 |
2 |
$15,000 - $19,999 |
|
3 |
$20,000 - $29,999 |
|
4 |
$30,000 - $39,999 |
|
5 |
$40,000 - $49,999 |
|
6 |
$50,000 - $74,999 |
|
7 |
$75,000 - $99,999 |
|
8 |
$100,000 - $124,999 |
|
9 |
$125,000 - $149,999 |
|
A |
$150,000 - $174,999 |
|
B |
$175,000 - $199,999 |
|
C |
$200,000 - $249,999 |
|
D |
$250,000 or More |
|
FileCode |
P |
Production - Best records for mailing and telemarketing. These are records that Epsilon uses for TSP list orders. They must have been verified within the past 24 months and meet DPVTM and ZIP + 4 coding criteria as required by the U.S.P.S. |
S |
Supplemental - May be used for mailing with caution, not for TM, but are often used for data appending. Most records have not been verified within the last 24 months, though there could be other reasons for not including them on our Production file. |
|
T |
Telemarketing File - May not be used for mailing purposes, Telemarketing only. Records that do not meet the Production file standards but do have telephone numbers that Epsilon can sell for telemarketing purposes. |
|
Gender1 |
1 |
Male |
2 |
Female |
|
Blank |
Not Available |
|
Gender2 |
1 |
Male |
2 |
Female |
|
Blank |
Not Available |
|
Gender3 |
1 |
Male |
2 |
Female |
|
Not Available |
||
Gender4 |
1 |
Male |
2 |
Female |
|
Not Available |
||
Gender5 |
1 |
Male |
2 |
Female |
|
Not Available |
||
HomeOwnerRenterCode |
0 |
Unknown |
1 |
Definite Renter |
|
2 |
Probable Renter |
|
3 |
Probable Owner |
|
4 |
Definite Owner |
|
HouseholdAgeCode |
1 |
18-24 years old |
2 |
25-34 years old |
|
3 |
35-44 years old |
|
4 |
45-54 years old |
|
5 |
55-64 years old |
|
6 |
65-74 years old |
|
7 |
75+ years old |
|
HouseholdsMedianHouseholdIncome |
000000-025000 |
0 to 25,000 |
025001-050000 |
25,001 to 50,000 |
|
050001-075000 |
50,001 to 75,000 |
|
075001-100000 |
75,001 to 100,000 |
|
100001-125000 |
100,001 to 125,000 |
|
125001-150000 |
125,001 to 150,000 |
|
150001-200000 |
150,001 to 200,000 |
|
200001-250000 |
200,001 to 250,000 |
|
250001-500000 |
250,001 to 500,000 |
|
500001 and higher |
500,001 and higher |
|
HouseholdTypeCode |
01 |
01 = Married, husband and wife present, with children under age 18 present. This code is used only if one of our sources specified married household. |
02 |
02 = Married, husband and wife present, with NO children under age 18 present. This code is used only if one of our sources specified married household. |
|
03 |
03 = Two persons, one male and one female, marital status unknown, with children under age 18 present. |
|
04 |
04 = Two persons, one male and one female, marital status unknown, with NO children under age 18 present. |
|
05 |
05 = Male householder with one or more other persons of any gender, with children under age 18 present. |
|
06 |
06 = Male householder with one or more persons of any gender, with NO children under age 18 present. |
|
07 |
07 = Female householder with one or more other persons of any gender, with children under age 18 present. |
|
08 |
08 = Female householder with one or more other persons of any gender, with NO children under age 18 present. |
|
09 |
09 = Two or more persons of unknown gender with children under age 18 present. |
|
10 |
10 = Two or more persons of unknown gender with NO children under age 18 present. |
|
11 |
11 = One person, male householder, with children under age 18 present. |
|
12 |
12 = One person, male householder, with NO children under age 18 present. |
|
13 |
13 = One person, female householder, with children under age 18 present. |
|
14 |
14 = One person, female householder, with NO children under age 18 present. |
|
15 |
15 = One person, unknown gender, with children under age 18 present. |
|
16 |
16 = One person, unknown gender, with NO children under age 18 present. |
|
LengthOfResidence |
1 |
0-6 mos. |
2 |
7-12 mos. |
|
3 |
1-2 yrs |
|
4 |
3-5 yrs |
|
5 |
6-10 yrs |
|
6 |
11-15 yrs |
|
7 |
16-20 yrs |
|
8 |
20+ yrs |
|
LivingAreaSquareFootageRange |
A |
Less than 750 sq. ft. |
B |
750 - 999 sq. ft. |
|
C |
1,000 - 1,249 sq. ft. |
|
D |
1,250 - 1,499 sq. ft. |
|
E |
1,500 - 1,749 sq. ft. |
|
F |
1,750 - 1,999 sq. ft. |
|
G |
2,000 - 2,499 sq. ft. |
|
H |
2,500 ? 2,999 sq. ft. |
|
I |
3,000 - 3,499 sq. ft. |
|
J |
3,500 - 3,999 sq. ft. |
|
K |
4,000 - 4,999 sq. ft. |
|
L |
5,000 - 5,999 sq. ft. |
|
M |
6,000 - 6,999 sq. ft. |
|
N |
7,000 and over sq. ft. |
|
Z |
Unable to assign |
|
No Data Present |
||
LotCode |
A |
< .26 acres |
B |
.26 - .59 acres |
|
C |
.60 - .99 acres |
|
D |
1 acre |
|
E |
2 acres |
|
F |
3 acres |
|
G |
4 acres |
|
H |
5 acres |
|
I |
6 - 10 acres |
|
J |
11 - 20 acres |
|
K |
21 - 40 acres |
|
L |
> 40 acres |
|
MailResponsiveBuyerInd |
Y |
Yes |
No |
||
MaritalStatusCode |
1 |
At least 1 married |
2 |
At least 1 single |
|
3 |
Both married and single |
|
MedianValueOwnerOccupiedHousingUnits |
000000-025000 |
0 to 25,000 |
025001-050000 |
25,001 to 50,000 |
|
050001-075000 |
50,001 to 75,000 |
|
075001-100000 |
75,001 to 100,000 |
|
100001-125000 |
100,001 to 125,000 |
|
125001-150000 |
125,001 to 150,000 |
|
150001-200000 |
150,001 to 200,000 |
|
200001-250000 |
200,001 to 250,000 |
|
250001-500000 |
250,001 to 500,000 |
|
500001 and higher |
500,001 and higher |
|
MortgageInterestRateTypeorRefinance |
F |
Fixed Rate Loan |
G |
Graduated Payment Loan |
|
V |
Variable Rate Loan |
|
MortgageLoantypeorRefinance |
C |
Conventional |
F |
Federal Housing Authority |
|
N |
New Construction |
|
V |
Veterans Administration |
|
Blank |
||
NumberOfAdultsinHousehold |
1 |
One adult |
2 |
Two adult |
|
3 |
Three adult |
|
4 |
Four adult |
|
5 |
Five adult |
|
NumberOfChildreninHousehold |
1 |
One child |
2 |
Two children |
|
3 |
Three children |
|
4 |
Four children |
|
5 |
Five children |
|
6 |
Six children |
|
7 |
Seven children |
|
8 |
Eight children |
|
9 |
Nine or more children |
|
Unknown number of children |
||
NumberOfPersonsinHousehold |
1 |
One person |
2 |
Two persons |
|
3 |
Three persons |
|
4 |
Four persons |
|
5 |
Five persons |
|
6 |
Six persons |
|
7 |
Seven persons |
|
8 |
Eight persons |
|
9 |
Nine or more persons |
|
Occupation |
00 |
Unknown/No Data |
01 |
Physician/Dentist |
|
02 |
Health Care |
|
03 |
Lawyers/Judges |
|
05 |
Professional/Technical |
|
06 |
Management |
|
07 |
Teacher Educator |
|
08 |
Sales/Marketing |
|
09 |
Clerical/Service Worker |
|
10 |
Tradesman/Machine Oper / Laborer |
|
11 |
Farmer |
|
12 |
Student |
|
13 |
Homemaker |
|
14 |
Retired |
|
15 |
Federal Employee |
|
16 |
Federal Employee Retired |
|
17 |
Military |
|
18 |
Military Retired |
|
19 |
Other |
|
20 |
Business Owner |
|
Age65PlusInd |
1 |
Adult Present |
Not Available |
||
Under35Ind |
1 |
Adult Present |
Not Available |
||
PresenceOfChildren |
0 |
No children present |
1 |
Yes children present |
|
PresenceOfChildrenInd |
H |
Household Inferred |
S |
Household Specific |
|
TitleCode1 |
1 |
Mr |
2 |
Mrs with male name |
|
3 |
Miss or Ms |
|
4 |
Mrs |
|
5 |
Dr |
|
6 |
Rev |
|
TitleCode2 |
1 |
Mr |
2 |
Mrs with male name |
|
3 |
Miss or Ms |
|
4 |
Mrs |
|
5 |
Dr |
|
6 |
Rev |
|
StatusCodeOfRecords |
1 |
Highest Quality Mailable |
2 |
Mailable, no match to DPV TXL Prod w/CR |
|
3 |
Phone Only |
|
TargetHomeMarketValueType |
S |
Specific |
H |
Household Inferred |
|
TargetNetWorth |
0 |
Less than $25k |
1 |
$25,000 - $49,999 |
|
2 |
$50,000 - $74,999 |
|
3 |
$75,000 - $99,999 |
|
4 |
$100,000 - $149,999 |
|
5 |
$150,000 - $249,999 |
|
6 |
$250,000 - $499,999 |
|
7 |
$500,000 - $749,999 |
|
8 |
$750,000 - $999,999 |
|
9 |
$1,000,000 or More |
|
PhoneType |
L |
Landline |
V |
VOIP |
|
Blank |
||
LevelCode |
1 |
Zip |
2 |
Tract |
|
3 |
BlkGrp |
|
PrimaryGender |
1 |
Male |
2 |
Female |
|
Niches2 |
A1 |
A1 - Already Affluent |
A2 |
A2 - Already Affluent |
|
A3 |
A3 - Already Affluent |
|
A4 |
A4 - Already Affluent |
|
A5 |
A5 - Already Affluent |
|
A6 |
A6 - Already Affluent |
|
A7 |
A7 - Already Affluent |
|
A8 |
A8 - Already Affluent |
|
B1 |
B1 - Big Spender Parents |
|
C1 |
C1 - Chic Society |
|
C2 |
C2 - Chic Society |
|
C3 |
C3 - Chic Society |
|
C4 |
C4 - Chic Society |
|
D1 |
D1 - Doing Well and Donating |
|
E1 |
E1 - Easy Street |
|
E2 |
E2 - Easy Street |
|
E3 |
E3 - Easy Street |
|
E4 |
E4 - Easy Street |
|
E5 |
E5 - Easy Street |
|
E6 |
E6 - Easy Street |
|
E7 |
E7 - Easy Street |
|
E8 |
E8 - Easy Street |
|
E9 |
E9 - Easy Street |
|
F1 |
F1 - Feathering-the-Nest |
|
F2 |
F2 - Feathering-the-Nest |
|
F3 |
F3 - Feathering-the-Nest |
|
F4 |
F4 - Feathering-the-Nest |
|
G1 |
G1 - Go-Go Families |
|
G2 |
G2 - Go-Go Families |
|
G3 |
G3 - Go-Go Families |
|
G4 |
G4 - Go-Go Families |
|
H1 |
H1 - Home Hoppers |
|
H2 |
H2 - Home Hoppers |
|
H3 |
H3 - Home Hoppers |
|
H4 |
H4 - Home Hoppers |
|
H5 |
H5 - Home Hoppers |
|
H6 |
H6 - Home Hoppers |
|
I1 |
I1 - IRA Spenders |
|
I2 |
I2 - IRA Spenders |
|
J1 |
J1 - Just Sailing Along |
|
J2 |
J2 - Just Sailing Along |
|
J3 |
J3 - Just Sailing Along |
|
J4 |
J4 - Just Sailing Along |
|
J5 |
J5 - Just Sailing Along |
|
J6 |
J6 - Just Sailing Along |
|
K1 |
K1 - Kiddie Kastles |
|
K2 |
K2 - Kiddie Kastles |
|
K3 |
K3 - Kiddie Kastles |
|
K4 |
K4 - Kiddie Kastles |
|
K5 |
K5 - Kiddie Kastles |
|
K6 |
K6 - Kiddie Kastles |
|
L1 |
L1 - Loose Change |
|
L2 |
L2 - Loose Change |
|
L3 |
L3 - Loose Change |
|
M1 |
M1 - Mid-Life Munchkins |
|
N1 |
N1 - Nice and Easy Living |
|
N2 |
N2 - Nice and Easy Living |
|
N3 |
N3 - Nice and Easy Living |
|
O1 |
O1 - Oodles of Offspring |
|
O2 |
O2 - Oodles of Offspring |
|
O3 |
O3 - Oodles of Offspring |
|
O4 |
O4 - Oodles of Offspring |
|
O5 |
O5 - Oodles of Offspring |
|
O6 |
O6 - Oodles of Offspring |
|
O7 |
O7 - Oodles of Offspring |
|
O8 |
O8 - Oodles of Offspring |
|
P1 |
P1 - Parks, Parts and Playgrounds |
|
P2 |
P2 - Parks, Parts and Playgrounds |
|
P3 |
P3 - Parks, Parts and Playgrounds |
|
Q1 |
Q1 - Quiet Homebodies |
|
Q2 |
Q2 - Quiet Homebodies |
|
Q3 |
Q3 - Quiet Homebodies |
|
Q4 |
Q4 - Quiet Homebodies |
|
Q5 |
Q5 - Quiet Homebodies |
|
R1 |
R1 - Resourceful Realists |
|
R2 |
R2 - Resourceful Realists |
|
R3 |
R3 - Resourceful Realists |
|
R4 |
R4 - Resourceful Realists |
|
R5 |
R5 - Resourceful Realists |
|
S1 |
S1 - Still Going Strong |
|
S10 |
S10 - Still Going Strong |
|
S2 |
S2 - Still Going Strong |
|
S3 |
S3 - Still Going Strong |
|
S4 |
S4 - Still Going Strong |
|
S5 |
S5 - Still Going Strong |
|
S6 |
S6 - Still Going Strong |
|
S7 |
S7 - Still Going Strong |
|
S8 |
S8 - Still Going Strong |
|
S9 |
S9 - Still Going Strong |
|
T1 |
T1 - Tireless and On The Move |
|
T2 |
T2 - Tireless and On The Move |
|
U1 |
U1 - Undaunted Do It Yourselfers |
|
U2 |
U2 - Undaunted Do It Yourselfers |
|
U3 |
U3 - Undaunted Do It Yourselfers |
|
U4 |
U4 - Undaunted Do It Yourselfers |
|
V1 |
V1 - Value Focused |
|
V2 |
V2 - Value Focused |
|
W1 |
W1 - Working Hard |
|
W2 |
W2 - Working Hard |
|
W3 |
W3 - Working Hard |
|
X1 |
X1 - X-Tra Time on Their Hands |
|
X2 |
X2 - X-Tra Time on Their Hands |
|
X3 |
X3 - X-Tra Time on Their Hands |
|
Y1 |
Y1 - Young-at-Heart |
|
Y2 |
Y2 - Young-at-Heart |
|
Y3 |
Y3 - Young-at-Heart |
|
Z1 |
Z1 - Zone of Contentment |
|
Z2 |
Z2 - Zone of Contentment |